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Premier Rides wins €8 million contract to build a

launch coaster at Plopsa's Holiday Park in 2014

Update : 08/10/13 - 18h43 Published by François Mayné the 6 October 2013, New.
Theme park operator Plopsa Group has announced its plans to open an €8 million (approx $10.9 million) launch coaster in its Holiday Park property in Hassloch, Germany. 

Holiday Park announced plans to open a €8 million launch coaster in 2014.The Belgium-based group has decided to entrust the project to Premier Rides which will be in charge of designing and manufacturing the yet-to-be named ride for an opening scheduled in July 2014. Plopsa hasn't ordered a custom-built track but has opted instead for a copy of an existing ride that the manufacturer of Baltimore originally designed for Six Flags Discovery Kingdom in California: Superman Ultimate Flight (opened in 2012).

Just like its US counterpart, the attraction will feature a 46-meter / 150-feet high heartline roll inversion, ranking alongside the tallest roller coaster inversion holders in the world. The ride will be equipped with a highly-sophisticated multi-directional magnetic launch system, accelerating the single train back and forward to a maximum speed of 100 kph / 62 mph. In addition to the first inversion, the 12 passengers – who will be seated two by two in two separate cars – will also experience another upside-down twist and two vertical rolls on a 263-meter / 863-feet long track, all in about 60 seconds.

We are very excited to be building this signature coaster for Holiday Park,” said Jim Seay, President of Premier Rides. “Plopsa is one of those park groups that everybody within the industry is watching at the moment. We are impressed by their growth and their dedication to the quality of product and theming so they are an organization that we are honored to be working with.” Commenting on their choice of Premier Rides, Plopsa Group CEO Steve Van den Kerkhof explained: “Premier Rides offers the attraction that meets our expectations and our requirements. Quality is also a significant key point in our choice."

Holiday Park's owner Plopsa Group has entrusted the project to Baltimore-based Premier Rides.Plopsa has invested massively in Holiday Park since the purchase of the property in 2010 from the Schneider Family, spending more than €25 million in a 4-year development plan. Home of the world renowned 'Expedition Ge Force' mega coaster, several times award-winner, the new owner firstly introduced Studio 100's family of characters including 'Maya the Bee', 'Vicky the Viking' and 'Tabaluga'. In 2012, the group dramatically changed the main entrance area of the park while creating a brand new themed zone 'Mayaland' with several new family rides. A Maya-the-Bee themed restaurant was added to the latter this season along with other improvements in the existing attractions and facilities.

The new roller coaster will thus mark the last step of Plopsa's ambitious investment plan. "We noted after the acquisition of Holiday Park that it has its own community of loyal fans who particularly like thrills and most especially the GeForce coaster," said Steve Van den Kerkhof. "We have developed the family side of the park through the addition of a dozen Maya the Bee themed attractions, so it was time for us to continue to satisfy the demand of our visitors looking for more thrills. With the investments we made, we focus our strategy on fostering customer loyalty while at the same time attracting first-time visitors who have not yet had the opportunity to discover Holiday Park."

Premier Rides has recently completed several major coaster projects in Asia and in the United-States, including this year at Six Flags Magic Mountain in California for which it has built the world's tallest and fastest looping roller coaster: 'Full Throttle'. The manufacturer has been more discreet in Europe in recent years but is keeping a watchful eye on market developments as confirmed Jim Seay: “We've had good experience in Europe, supplying a water coaster for Linnanmäki in Finland, working with Movie Park Germany on their wood coaster and doing some service work for several parks.

Plopsa has opted for an existing layout already seen at Six Flags Discovery Kingdom.He added: “Europe is an important part of our ability to be a globally representative business and we think that Holiday Park will be a great way of showing our capabilities and our dedication to this market. The European economy is not only coming back, but it is impressing people all around the world how strong it is getting. And Germany is a leader in the recovery here in Europe, they are setting high standards for the other countries so we are excited to be part of that success.”

Holiday Park expects to welcome over 550,000 visitors at the end of this season, mostly German guests given the park's regional reputation. Plopsa plans to reach 600,000 visits in 2014 with the opening of the new launch coaster.

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(17 articles found)

Premier Rides wins €8 million contract to build a launch coaster at Plopsa's Holiday Park in 2014 read more

Theme park operator Plopsa Group has announced its plans to open an €8 million (approx $10.9 million) launch coaster in its Holiday Park property i...

NEW | Premier Rides - Published on October 6, 2013
Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Premier Rides - Published on September 29, 2013
Theme Park Supplier's News of the Week #2 read more

We publish today the second issue of our new Theme Park Supplier's News of the Week series of articles, a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Premier Rides - Published on July 9, 2013
Premier Rides signs its largest service contract with Ocean Park Hong Kong read more

Premier Rides’ aftermarket ride support division, Premier Service™, has been selected by the 2012 Applause Award winner, Ocean Park Hong Kon...

NEW | Premier Rides - Published on March 20, 2013
Premier Rides welcomes Pete Barto as new Director of Sales read more

Theme park attraction supplier Premier Rides has welcomed Pete Barto to the company in the position of Director of Sales. "Traveling directly...

CORPORATE | Premier Rides - Published on October 18, 2012
Six Flags unveils new thrill and family rides, extreme water slides and unique shows for 2013 read more

Six Flags Entertainment Corporation, the world’s largest regional theme park company, today announced that it will introduce another exciting ar...

NEW | Premier Rides - Published on August 30, 2012
Premier Rides President Jim Seay talked safety at IAAPA's Asian Attractions Expo 2012 read more

Jim Seay, president of attractions supplier Premier Rides and chairman of global safety standards group ASTM Committee F24, delivered the kick-off...

CORPORATE | Premier Rides - Published on June 14, 2012
Speed - The Ride will reopen at a new location in Las Vegas read more

Last May, we were reporting that the Sahara Hotel & Casino on the Las Vegas Strip was closing down due to financial issues. The hotel featured...

PROJECT | Premier Rides - Published on April 23, 2012
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