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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
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Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
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Oriental Land Co. announces record financial results

for Tokyo Disney Resort in FY 2012

Update : 09/08/13 - 11h00 Published by François Mayné the 2 June 2013, Corporate.
The tragic earthquake of March 11, 2011 seems to be just a bad memory for the executives of Oriental Land Company (OLC Group), the owner and operator of Tokyo Disney Resort in Urayasu, south-east of the Japanese capital city.

Two years after the disaster whose consequences were primarily economic with a significant decrease in attendance and revenue during the fourth quarter of fiscal year 2010 and during the first half of fiscal year 2011, the destination has indeed quickly recovered a strong growth dynamics to reach today record financial results.

Oriental Land Co. announces record financial results for Tokyo Disney Resort in FY 2012

OLC Group has announced that the total combined attendance at the two theme parks Tokyo Disneyland and Tokyo DisneySea reached the record figure of 27.503 million visitors in fiscal 2012 (from April 1, 2012 to March 31, 2013), a strong increase of 108.5%, or 2,156 million more visitors compared to FY 2011. One must go back to FY 2008 to find the previous record set at 27.22 million admissions.

This attendance resulted in record financial results, with a turnover of 395.5 billion yen (approximately €3 billion), up 9.9%, an operating income of 81.4 billion yen (about €618 million), up 21.7% and a net income of 51.4 billion yen (about 390 million). The average spending by visitors is also rising (whether in terms of ticket sales, merchandise or F&B) as well as the occupation rate of the three hotels that the company manages.

OLC Group explains this excellent performance by the combination of several factors, quoting the opening of the interactive dark ride Toy Story Mania! and the success of the seasonal events program that included “Mickey & Duffy’s Spring Voyage” at Tokyo DisneySea and “Disney Natsu Matsuri” at Tokyo Disneyland as well as the festivities of Halloween and Christmas. The resort has also benefited from favorable weather conditions during the summer and the last quarter of the fiscal year.

Tokyo Disney Resort welcomed 27.5 million guests in FY 2012, establishing a new record high in attendance.The opening of the interactive dark ride Toy Story Mania! is one of the reasons of the record financial results.

The strategy of sustainable growth willed by OLC Group therefore bears fruit. The main stated objective of the company is to increase the number of fans (literally) of the destination while boosting the rate of repeat visits. To achieve this, the company has implemented various measures such as the creation of regular events, the introduction of new attractions with high value for families, the focus on vacation packages and the enhancing of guest satisfaction. Three segments are being particularly targeted: families with young children,''post-families" (adults over 40/45 years whose children have grown up) and foreign tourists.

OLC Group is optimistic regarding the outlook for fiscal year 2013, Tokyo Disney Resort celebrating the 30th anniversary of Tokyo Disneyland this year. Since April 15, the festivities of "Happiness Is Here" began with a new daily parade while the popular simulator ride "Star Tours: The Adventure Continues" has reopened in early May after more than a year of work (investment: 7 million yen or €53 million). According initial estimations of the company, the attendance level should be able to reach a new record of 27.7 million visitors. As for revenues and net earnings, they could exceed respectively 413 and 52 billion yen.
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Europa-Park
(10 articles found)

Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Europa-Park - Published on June 11, 2013
Europa-Park: A family success story that's all about passion! read more

“Managing a theme park means writing a story, respecting a tradition and constantly questioning oneself, looking for new ideas and ways to i...

FEATURE | Europa-Park - Published on March 15, 2013
Themed Entertainment Association to hold its 10th TEA Summit and Thea Awards Gala April 4-6 read more

The Themed Entertainment Association (TEA), an international organization that represents the interests of more than 7,500 members working in...

EVENT | Europa-Park - Published on March 6, 2013
New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Europa-Park - Published on January 9, 2013
Europa-Park purchases a hundred-year old carousel read more

The German theme park Europa-Park has just purchased a carousel-lounge of 1909 from Ecomusée d'Alsace, a museum located in Ungersheim in North-East of France. The latter had declared its intention to separate from this carousel-lounge ...

NEW | Europa-Park - Published on April 29, 2012
WODAN Timburcoaster - Interview with Clair Hain Jr. President of Great Coasters International read more

During our coverage of the WODAN Timburcoaster media event at Europa-Park (Rust, Germany), we had the opportunity to meet Clair Hain Jr, President...

FEATURE | Europa-Park - Published on April 19, 2012
Europa-Park opens WODAN Timburcoaster - Interview with Roland Mack read more

Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Europa-Park - Published on April 2, 2012
Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Europa-Park - Published on January 11, 2012
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