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Record year for the Liseberg Group despite

a decline in attendance

Update : 12:39 Published by François Mayné the 26 February 2013, Corporate.

The Liseberg Group, which operates in Gothenburg, Sweden the Liseberg amusement park and several restaurants, hotels and tourist accommodation, reported record sales of 974 million Swedish kronor (SEK), ie approximately 150.5 million dollars, for the year 2012.

Record year for the Liseberg Group despite a decline in attendance.

This result is beyond expectations of the management, bad weather conditions during the summer season having negatively impacted the attendance of the park that hosted 2.8 million visitors, a decrease of 4% (about 100,000 admissions) compared to the previous season. The net profit of the group's activities amounted to SEK 73.6 million (approx $11.4 million), which is also considered as a good financial performance.

"In 2012, we have had no major new attractions, we have frozen the entrance prices and we left the cut in VAT in catering to the benefit of our guests," explains Andreas Andersen, President and CEO of the Liseberg Group. "Our company generally achieves a rather low margin. However, despite the steady increase in labor costs and purchases of about 20 to 25 million SEK annually, we controlled our spending rigorously".

The city of Gothenburg, owner of the Liseberg Group, is going to get about twenty million SEK on earnings while the rest will be reinvested for future developments. The city also considers that the various subsidiaries of the company had a total impact of about SEK 3 billion (approximately $464 million) on local economy.

For the upcoming operating seasons, the Group announced that it will spend about SEK 400 million, firstly for the opening of a new family themed area 'Kaninlandet' in 2013.

Then will be added a multi launch coaster designed by MACK Rides in 2014: Projekt Helix

For the upcoming operating seasons, the Group announced that it will spend about SEK 400 million, or $62 million, for the two biggest investments in its history. This year, the park will open a new family themed area called 'Kaninlandet' with a dozen rides and activities including a small roller coaster. In 2014 will be added 'Projekt Helix', a unique multi launch coaster custom designed by MACK Rides whose layout was recently modified with the addition of a seventh inversion.

"After 2012, where we had fewer guests – but also a better financial result - than anticipated, we have high expectations for 2013," adds Andreas Andersen. "We present the largest investment in Liseberg's history with our new children’s area, and we have a strong line-up of concerts celebrating our 90th anniversary. With a relatively stable Swedish economy, and weather hopefully better than last year, we hope for a good summer season."

Attendance - Financial Information - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Europa-Park
(10 articles found)

Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Europa-Park - Published on June 11, 2013

Europa-Park: A family success story that's all about passion! read more

“Managing a theme park means writing a story, respecting a tradition and constantly questioning oneself, looking for new ideas and ways to i...

FEATURE | Europa-Park - Published on March 15, 2013

Themed Entertainment Association to hold its 10th TEA Summit and Thea Awards Gala April 4-6 read more

The Themed Entertainment Association (TEA), an international organization that represents the interests of more than 7,500 members working in...

EVENT | Europa-Park - Published on March 6, 2013

New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Europa-Park - Published on January 9, 2013

Europa-Park purchases a hundred-year old carousel read more

The German theme park Europa-Park has just purchased a carousel-lounge of 1909 from Ecomusée d'Alsace, a museum located in Ungersheim in North-East of France. The latter had declared its intention to separate from this carousel-lounge ...

NEW | Europa-Park - Published on April 29, 2012

WODAN Timburcoaster - Interview with Clair Hain Jr. President of Great Coasters International read more

During our coverage of the WODAN Timburcoaster media event at Europa-Park (Rust, Germany), we had the opportunity to meet Clair Hain Jr, President...

FEATURE | Europa-Park - Published on April 19, 2012

Europa-Park opens WODAN Timburcoaster - Interview with Roland Mack read more

Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Europa-Park - Published on April 2, 2012

Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Europa-Park - Published on January 11, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)