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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

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WhiteWater acquires Apptivations LLC and

capitalizes on new technologies

Update : 11/12/12 - 10h32 Published by François Mayné the 10 December 2012, Corporate.

The Canadian group of companies WhiteWater announced at a press conference held at the IAAPA Attractions Expo 2012 that it had acquired Apptivations LLC, a company specializes in the integration of new technologies and interactive media within the industry of attractions and theme parks.

Apptivations creates and develops applications for mobile phones and digital tablets allowing visitors to interact with the real environment of an attraction or a theme park via techniques such as augmented reality, object recognition, digital mapping and geolocation. Such applications provide an opportunity for operators to increase their revenues and reinforce their marketing strategy while providing possibility for visitors to share their experiences via social networks for example.

With this acquisition, WhiteWater wants to combine its expertise in waterparks with the expertise of Apptivations to develop mobile applications, interactive games embedded to waterslides and ''night glow'' integrated experiences. One of the first projects resulting of this new collaboration, PearlMasters, will be inaugurated in a few weeks to Yas Waterworld Abu Dhabi. This interactive role play will take visitors on a journey around the waterpark in search of clues to decipher puzzles and find pearls. Moreover, the founders of Apptivations - Denise Chapman Weston and Rick Briggs - join the Whitewater's team of product development.

WhiteWater, which recently renew its brand image, is a global leader in waterpark design, engineering, manufacturing and installation. Founded in 1980, the company has delivered more than 4,000 projects and employs over 450 people worldwide.

As one of the most important groups of companies in the attractions industry, WhiteWater also owns Prime Play, the world leader in the design and manufacturing of active family play attractions, Hopkins Rides, a manufacturer specializes in water rides and FormaShape, specializing in composite materials.

For more information about WhiteWater, please visit www.whitewaterwest.com or check out our previous articles listed below.

Waterpark - Financial Information - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Compagnie des Alpes
(25 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Compagnie des Alpes - Published on November 10, 2013

Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Compagnie des Alpes - Published on September 29, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

Adverse weather conditions at the beginning of the season and the ever difficult economic conditions in Europe have negatively impacted the activities...

CORPORATE | Compagnie des Alpes - Published on September 9, 2013

Theme Park Industry News Roundup – Issue #3 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | Compagnie des Alpes - Published on August 11, 2013

Compagnie des Alpes' leisure park activity is down in first half of FY 2012-2013 read more

The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Compagnie des Alpes - Published on June 18, 2013

Attendance throughout global major theme parks reported more than 5% growth in 2012 read more

The global market for theme parks has behaved rather well in 2012. These are the conclusions of the 2012 Theme Index report released last week...

FEATURE | Compagnie des Alpes - Published on June 11, 2013

Compagnie des Alpes first quarter results affected by the school calendar read more

Compagnie des Alpes (CDA), which owns and operates ten leisure parks and attractions in Europe including Walibi amusement parks, Parc Asterix,...

CORPORATE | Compagnie des Alpes - Published on February 2, 2013

Bellewaerde Park prepares the opening of Huracan with ZIERER and TAA Industries read more

While the opening of the season is approaching at Bellewaerde Park, the management team of the Belgian amusement park wished to invite the media...