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WhiteWater acquires Apptivations LLC and

capitalizes on new technologies

Update : 11/12/12 - 10h32 Published by François Mayné the 10 December 2012, Corporate.

The Canadian group of companies WhiteWater announced at a press conference held at the IAAPA Attractions Expo 2012 that it had acquired Apptivations LLC, a company specializes in the integration of new technologies and interactive media within the industry of attractions and theme parks.

Apptivations creates and develops applications for mobile phones and digital tablets allowing visitors to interact with the real environment of an attraction or a theme park via techniques such as augmented reality, object recognition, digital mapping and geolocation. Such applications provide an opportunity for operators to increase their revenues and reinforce their marketing strategy while providing possibility for visitors to share their experiences via social networks for example.

With this acquisition, WhiteWater wants to combine its expertise in waterparks with the expertise of Apptivations to develop mobile applications, interactive games embedded to waterslides and ''night glow'' integrated experiences. One of the first projects resulting of this new collaboration, PearlMasters, will be inaugurated in a few weeks to Yas Waterworld Abu Dhabi. This interactive role play will take visitors on a journey around the waterpark in search of clues to decipher puzzles and find pearls. Moreover, the founders of Apptivations - Denise Chapman Weston and Rick Briggs - join the Whitewater's team of product development.

WhiteWater, which recently renew its brand image, is a global leader in waterpark design, engineering, manufacturing and installation. Founded in 1980, the company has delivered more than 4,000 projects and employs over 450 people worldwide.

As one of the most important groups of companies in the attractions industry, WhiteWater also owns Prime Play, the world leader in the design and manufacturing of active family play attractions, Hopkins Rides, a manufacturer specializes in water rides and FormaShape, specializing in composite materials.

For more information about WhiteWater, please visit www.whitewaterwest.com or check out our previous articles listed below.

Waterpark - Financial Information - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Electrosonic
(15 articles found)

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | Electrosonic - Published on October 13, 2013

TEA's experience design conference SATE 2013 debuts this week in Savannah, USA read more

The non-profit organization Themed Entertainment Association is organizing its 9th annual conference on experience design SATE 2013 from October...

EVENT | Electrosonic - Published on September 29, 2013

Theme Park Supplier's News of the Week #6 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Electrosonic - Published on August 18, 2013

Record attendance at Asian Attractions Expo 2013 reflects fast growing Asian market read more

The attractions industry professionals are unanimous: business is now expanding in an exponential way in Asia. As recently emphasized the TEA...

EVENT | Electrosonic - Published on June 25, 2013

Electrosonic to exhibit for the first time at the 15th edition of RAAPA in Moscow read more

Electrosonic will be exhibiting for the first time at the 15th Russian Association of Amusement Parks and Attractions Expo (RAAPA) in Moscow...

EVENT | Electrosonic - Published on February 24, 2013

Electrosonic promotes Rob Smith as General Manager of Service for EMEA read more

Electrosonic the audio-visual specialist company, has announced the promotion of Rob Smith to General Manager of Service for Europe, Middle East...

CORPORATE | Electrosonic - Published on January 27, 2013

Electrosonic appoints Paul Taylor as Sales Manager of Cultural Entertainment and Leisure read more

The international audio-visual group Electrosonic has announced the promotion of Paul Taylor to Sales Manager of the Cultural Entertainment ...

CORPORATE | Electrosonic - Published on January 8, 2013

Electrosonic acquires Global Immersion, a leading digital immersive theater designer and integrator read more

The international audio-visual group Electrosonic today announces the acquisition of Global Immersion, a leader in the design and integration o...

CORPORATE | Electrosonic - Published on December 11, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)