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A world-class Paramount entertainment destination

planned for 2018 in London Suburbs

Update : 08/11/12 - 16h55 Published by François Mayné the 7 November 2012, Project.

The news has hit the headlines in the British media, a consortium of leading UK and international companies grouped under London Resort Company Holdings (LRCH) announced that they have signed an agreement with Paramount Licensing, a division of Hollywood-based Paramount Pictures, for the development of an entertainment destination in the county of Kent, a few kilometers east of the capital London.

Expected in 2018 on a brownfield site of 353 hectares / 872 acres located in the town of Swanscombe on the banks of River Thames, this project includes the construction of a theme park, an indoor water park, an entertainment center with theatres, live music venues, attractions, cinemas, restaurants, an event space and several hotels. Almost 27,000 jobs might be created over time.

The consortium's goal is to make this resort one of the best entertainment destinations in Europe that could even compete directly with Disneyland Paris, currently the top European destination with over 15 million visitors each year. To do so, the investment will be significant: 2 billion British Pounds, or about €2.5 billion / $3.2 billion.

According to an independent feasibility study, the future Paramount destination could have a significant economic impact on the entire region, the site being located about twenty minutes from Central London via public transport and a few hours by train of several European capitals - including Paris and Brussels - thanks to the Ebbsfleet International station which is part of the Eurostar high-speed railway network.

A world-class Paramount entertainment destination planned for 2018 in London Suburbs

Tony Sefton, project leader for LRCH, said: “Our vision is to create a world class entertainment destination, the first of its kind in the UK. We are at the start of a long journey, but have been encouraged by the support and buy-in we have had to date. We are particularly pleased with the appetite we are seeing from investors, who consider this a compelling investment proposition.”

He continued: “Post Olympics, this is Britain’s next major regeneration opportunity. Over the next 12-18 months we will be progressing the planning application, while embarking on a wide-reaching programme of community consultation, while securing further commercial agreements with third parties. Our timetable for delivery, including the planning application process and construction timetable, is geared towards completion and opening in 2018.”

LRCH have been working closely with both Dartford and Gravesham Borough Councils. In a joint statement, they gave their support to the project: “This development represents a tremendous economic growth opportunity for the region. We have been impressed by LRCH’s commitment to integrating the development with the local community, recognising the many economic and social benefits it promises to deliver.”

After dropping out of the business of amusement parks in 2006, Paramount seems once again to be interested in this industry with the signing of several licensing agreements for different kinds of projects around the world. Examples include another Paramount theme park being developed in Spain in the Murcia region (which is in no way related to British project) or the Star Trek Experience developed by Rubicon Group Holding for the future resort of The Red Sea Astrium in Aqaba, Jordan.

All these agreements do not include investment from Paramount Licensing Inc in the projects.

- - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Compagnie des Alpes
(25 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Compagnie des Alpes - Published on November 10, 2013

Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Compagnie des Alpes - Published on September 29, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

Adverse weather conditions at the beginning of the season and the ever difficult economic conditions in Europe have negatively impacted the activities...

CORPORATE | Compagnie des Alpes - Published on September 9, 2013

Theme Park Industry News Roundup – Issue #3 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | Compagnie des Alpes - Published on August 11, 2013

Compagnie des Alpes' leisure park activity is down in first half of FY 2012-2013 read more

The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Compagnie des Alpes - Published on June 18, 2013

Attendance throughout global major theme parks reported more than 5% growth in 2012 read more

The global market for theme parks has behaved rather well in 2012. These are the conclusions of the 2012 Theme Index report released last week...

FEATURE | Compagnie des Alpes - Published on June 11, 2013

Compagnie des Alpes first quarter results affected by the school calendar read more

Compagnie des Alpes (CDA), which owns and operates ten leisure parks and attractions in Europe including Walibi amusement parks, Parc Asterix,...

CORPORATE | Compagnie des Alpes - Published on February 2, 2013

Bellewaerde Park prepares the opening of Huracan with ZIERER and TAA Industries read more

While the opening of the season is approaching at Bellewaerde Park, the management team of the Belgian amusement park wished to invite the media...