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RGH signs agreement for an Interactive Adventure

for The Red Sea Astrium in Jordan

Update : 19:56 Published by François Mayné the 22 October 2012, Project.

Rubicon Group Holding (RGH), designer and project manager for The Red Sea Astrarium (TRSA), has signed a licensing agreement with the American Museum of Natural History (AMNH) for intellectual property rights to AMNH’s famed exhibition, “Traveling the Silk Road: Ancient Pathway to the Modern World;” it was announced today by RGH CEO Randa Ayoubi.

The new agreement grants RGH rights to use “Traveling the Silk Road” as the foundation for the design of a new interactive experience to be featured at the Astrarium, the US $1.5 billion leisure-resort now in development for Aqaba, Jordan.

“Traveling the Silk Road” explores the most celebrated trade route in human history through evocative sights, sounds and artifacts as well as intriguing interactive features, as it transports visitors to four ancient cities: Xi’an, Turfan, Samarkand and Baghdad. RGH will expand and enhance the exhibition at TRSA, adding an additional city to the mix and updating the interactive elements with 21st century technology and media. The Silk Road exhibition will be layered throughout the Hijazi Gardens at the Astrarium, a sprawling botanical garden recreating the environments found at various points along history’s most important trade route.

“Everyone knows the Silk Road as an important trade route, but it was more than just a means of moving goods from one place to another, it was a vital conduit for the transfer of knowledge and ideas,” explained Lenny Larsen, Business Development Director of Themed Entertainment for RGH. “The Astrarium’s attractions focus on inspiration, innovation, and human achievement, so exploring the Silk Road, as a means of connecting cultures and ideas, is a natural fit for this unique experience.”

RGH signs agreement for an Interactive Adventure at The Red Sea Astrium in Jordan

The exhibition serves as the foundation for an exciting new interactive, augmented reality game in which park guests take on the roles of merchants, citizens, and explorers traveling the Silk Road. The game will send players on quests through the Hijazi Gardens to engage with the exhibit content, other guests and park staff … exploring the gardens, trading virtual goods, and learning about other cultures along the way through the use of personal mobile devices and other, in-park technology. For example, one player could take the role of an English Nobleman who needs 10 peppercorns as a dowry for the girl he wants to marry. To get the peppercorns, he needs to trade English goods for Chinese silk which will subsequently be traded for Indian Spices.

“This important blending of the entertainment world and the museum world will result in an incredible new approach to engaging our visitors with history,” said Ayoubi. “In the beginning, RGH started with a vision for making education fun and interactive. With the Silk Road adventure at the Astrarium, we’re blurring the lines between the real world, the virtual world, and history, which will serve to usher in a new way of engaging audiences with museum content.”

Situated along the Gulf of Aqaba, The Red Sea Astrium will be a massive leisure complex of 75 hectares (185 acres) where one will find 4 luxury hotels, a botanical garden and a large portfolio of attractions, entertainment, restaurants and shops. While most of the attractions will focus on historical or cultural themes, the resort will also host a Star Trek experience created in collaboration with Paramount Parks & Recreation and CBS Consumer Products.

Partnership - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Europa-Park
(10 articles found)

Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Europa-Park - Published on June 11, 2013

Europa-Park: A family success story that's all about passion! read more

“Managing a theme park means writing a story, respecting a tradition and constantly questioning oneself, looking for new ideas and ways to i...

FEATURE | Europa-Park - Published on March 15, 2013

Themed Entertainment Association to hold its 10th TEA Summit and Thea Awards Gala April 4-6 read more

The Themed Entertainment Association (TEA), an international organization that represents the interests of more than 7,500 members working in...

EVENT | Europa-Park - Published on March 6, 2013

New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Europa-Park - Published on January 9, 2013

Europa-Park purchases a hundred-year old carousel read more

The German theme park Europa-Park has just purchased a carousel-lounge of 1909 from Ecomusée d'Alsace, a museum located in Ungersheim in North-East of France. The latter had declared its intention to separate from this carousel-lounge ...

NEW | Europa-Park - Published on April 29, 2012

WODAN Timburcoaster - Interview with Clair Hain Jr. President of Great Coasters International read more

During our coverage of the WODAN Timburcoaster media event at Europa-Park (Rust, Germany), we had the opportunity to meet Clair Hain Jr, President...

FEATURE | Europa-Park - Published on April 19, 2012

Europa-Park opens WODAN Timburcoaster - Interview with Roland Mack read more

Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Europa-Park - Published on April 2, 2012

Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Europa-Park - Published on January 11, 2012

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