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Theme park attraction supplier Premier Rides has welcomed Pete Barto to the company in the position of Director of Sales. "Traveling directly to the customer will allow Pete to ascertain specific client needs and interests and to present the wide array of quality products and services that Premier’s reputation has been built upon. Pete’s dedication to the industry is sure to be appreciated by Premier’s clients, and will enable him to reinforce existing and forge new client relationships," stated the company.
Jim Seay, President of Premier Rides, commented, “We are excited to have Pete on board. The combination of Pete’s sales expertise and extensive experience in the industry will allow Premier to better anticipate the needs of our valued customers and to identify new opportunities.”
Over the past 15 years, Pete has been presented several awards that represent his talent and uccess. His exposure to corporate advertising giants, such as Domino’s Pizza and McDonald’s, has allowed him to gain an understanding on how to excel as a strategic marketer. However, it was really his employment at Lednor Corporation that became a turning point in Pete’s career. It was here that he first learned the importance of communicating directly with customers and the positive results that came from this critical component of marketing strategy, which triggered his interest in sales.
“I am extremely excited to join the Premier team,” exclaimed Barto. “All of my experiences have enabled me to develop a broad understanding of motivation of potential customers and achieve successful sales results across a diverse client base. I hope to take the sales knowledge I have gained from the past and with it, generate new opportunities and rewarding outcomes for Premier Rides.”
Prior to joining Premier Rides, Pete continued his desire to work with sales as the Senior Account Executive for Network Media Partners where he strived in establishing third party sales for associations. His time there was short-lived due to his strong ambition to return to the amusement industry; motivated by his previous employment with the International Association of Amusement Parks and Attractions (IAAPA).
Before Network Media Partners, Pete spent over seven years as Vice President of Exhibitions, Conference and Sales with IAAPA. His duties were to oversee the exhibit sales, sponsorship, advertising and marketing efforts for IAAPA’s three trade shows (IAAPA Attractions Expo, Euro Attractions Show and Asian Attractions Expo), as well as advertising sales for FunWorld Magazine and sponsorship for the IAAPA Leadership Conference. Over the course of his time with IAAPA, Pete increased exhibit and sponsorship sales by approximately 85%. His experience with IAAPA led Pete to realize that his rightful place lies within the amusement industry.
Premier Rides will be exhibiting at the IAAPA Attractions Expo November 13-16, 2012 in Orlando (booth #5111)
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