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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards

Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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Six Flags renews and expands partnership with

The Coca-Cola Company for another 10 years

Update : 22/07/13 - 13h52 Published by François Mayné the 18 July 2012, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today announced a 10-year extension to their partnership agreement, designating Coca-Cola as Six Flags' Official Beverage Sponsor for all domestic parks. The new agreement begins January 2013 and builds on a 50-year relationship that began at Six Flags Over Texas, Six Flags' flagship park.

"We are extremely proud and excited to extend our valuable partnership with Coca-Cola, and expand our relationship that is built on innovation, service and quality brands," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

"This new agreement builds on 50 years of refreshing visitors at Six Flags parks. With acres of thrilling rides and attractions to explore, friends and families are sure to work up a thirst enjoying a day outdoors at one of Six Flags' 17 U.S. parks," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "Our diverse portfolio of full, low and no-calorie beverages offers the perfect choice for delicious, ice-cold refreshment for every Six Flags visitor."

The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts for Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas, juices and all frozen carbonated beverages. The companies will work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle® Zone, which first opened at Six Flags Great Adventure in Jackson, New Jersey in 2011.

Also, Six Flags and Coca-Cola will debut many marketing initiatives nationally, regionally and locally, including value-added promotions unique to each property, along with an extensive, fully-integrated media campaign featuring joint creative messaging on TV, radio, the internet and in cinemas. Additional programs will feature Six Flags rewards within the MyCokeRewards loyalty program, as well as social media and mobile phone campaigns.

In addition, Coca-Cola will be the Official Beverage Sponsor of many Six Flags special events, including spring and summertime music concerts and cultural events such as Festival Latino. Coca Cola will market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing on Coke's Swelter Stopper Tour.

Partnership - Marketing - The Coca-Cola Company - - - - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Bobbejaanland
(5 articles found)

Belgian theme parks counterattack pessimistic weather reports read more

This isn't really a surprise, the poor weather conditions in Belgium have not really been up to the expectations of theme parks operators since...

ECONOMY | Bobbejaanland - Published on July 15, 2012

Bobbejaanland: shows and entertainments back on the program in 2012 read more

This coming season, the Belgian amusement park Bobbejaanland will continue the celebrations of its 50th anniversary with a back to basics by...

NEW | Bobbejaanland - Published on March 19, 2012

EAS 2011 - Maurer Söhne, FlyingLaunch Coaster & SkyLoop : forces are in motion! read more

During our coverage of the Euro Attractions Show 2011 in London, we stopped by the booth of Maurer Söhne, the German rollercoasters manufacturer ...

CORPORATE | Bobbejaanland - Published on October 17, 2011

Pure Adrenaline this 28th August at Bobbejaanland read more

Bobbejaanland and Bass Events organize this Sunday, August 28 the fourth edition of Adrenaline, a unique festival of electronic music and dance that will take place within the park. During the day, participants will enjoy...

ENTERTAINMENT | Bobbejaanland - Published on August 22, 2011

EAS 2010 - Maurer Söhne: innovations and new markets! read more

During our visit to the Euro Attractions Show, we have visited the booth of the German roller coasters manufacturer Maurer Söhne. This company ...

CORPORATE | Bobbejaanland - Published on October 24, 2010

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)