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Belgian theme parks counterattack pessimistic

weather reports

Update : 20:27 Published by François Mayné the 15 July 2012, Economy.

This isn't really a surprise, the poor weather conditions in Belgium have not really been up to the expectations of theme parks operators since the beginning of the season in April!

A cloudy sky, heavy rains and temperatures below average are indeed frequent this recent weeks... A situation which is totally the opposite of the start of 2011 season where the sun and even hot temperatures had led to attendance records for most of theme parks in the country.

If one can not really avoid the raindrops, however, some Belgian operators believe that media are generally too pessimistic when they announce the weather reports with consequently a decline in visitors and a loss of turnover. Walibi Belgium (owned by Compagnie des Alpes) and the Wildlife park Paira Daiza have decided to launch an original action by asking the media to present their weather reports with a little more optimism. They are followed in this initiative by Plopsa Group (operator of Plopsaland De Panne, Plopsa Coo and Plopsa Indoor Hasselt), Bobbejaanland (Parque Reunidos) and Bellewaerde Park (Compagnie des Alpes).

In concrete terms, theme parks operators request that each weather report to be more faithful to reality with more complete information and a vocabulary less pessimistic and redundant. As an example, weather forecast announcements in Belgium focus regularly on the rain periods while a study of IRM (the Royal Meteorological Institute of Belgium) shows that periods without rain are more numerous in the country (eg: more than 90% in June).

Belgian theme parks counterattack pessimistic weather reports

Yvan Moreau (administator of Pairi Daiza) et Jean-Christophe Parent (GM of Walibi Belgium)

"Incomplete and unfairly pessimistic weather reports may affect over 50% of the daily attendance of outdoor attractions. Repercussions represent a loss of hundreds of thousands of euros per day for the sector " explain Walibi Belgium and Pairi Daiza in a formal statement. "Another disadvantage is that these weather forecasts have the effect to concentrate the influx of visitors on a small number of days during a season with as a result a congestion and a less confortable visit for them. At least, it is clear that these pessimistic weather reports encourage Belgian to leave the country far from our attractions. This of course has a direct impact on tourism, a major economic sector in our country!"

This symbolic statement at least has the merit of having been widely broadcasted in the national press, exactly as a similar initiative conducted by Belgian seaside resorts a few days earlier. But it is unclear whether this will really influence how media describe their weather reports...

A lull of the weather is expected this late in July. A news that could bring smiles to the Belgian theme parks operators for which quarter of the summer season is already over...

Pairi Daiza - Plopsa Group - Plopsaland De Panne - Plopsa Coo - Bellewaerde Park - Bobbejaanland -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Premier Rides
(17 articles found)

Premier Rides wins €8 million contract to build a launch coaster at Plopsa's Holiday Park in 2014 read more

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NEW | Premier Rides - Published on October 6, 2013

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The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Premier Rides - Published on September 29, 2013

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We publish today the second issue of our new Theme Park Supplier's News of the Week series of articles, a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Premier Rides - Published on July 9, 2013

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Premier Rides’ aftermarket ride support division, Premier Service™, has been selected by the 2012 Applause Award winner, Ocean Park Hong Kon...

NEW | Premier Rides - Published on March 20, 2013

Premier Rides welcomes Pete Barto as new Director of Sales read more

Theme park attraction supplier Premier Rides has welcomed Pete Barto to the company in the position of Director of Sales. "Traveling directly...

CORPORATE | Premier Rides - Published on October 18, 2012

Six Flags unveils new thrill and family rides, extreme water slides and unique shows for 2013 read more

Six Flags Entertainment Corporation, the world’s largest regional theme park company, today announced that it will introduce another exciting ar...

NEW | Premier Rides - Published on August 30, 2012

Premier Rides President Jim Seay talked safety at IAAPA's Asian Attractions Expo 2012 read more

Jim Seay, president of attractions supplier Premier Rides and chairman of global safety standards group ASTM Committee F24, delivered the kick-off...

CORPORATE | Premier Rides - Published on June 14, 2012

Speed - The Ride will reopen at a new location in Las Vegas read more

Last May, we were reporting that the Sahara Hotel & Casino on the Las Vegas Strip was closing down due to financial issues. The hotel featured...

PROJECT | Premier Rides - Published on April 23, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)