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Super 78 expands services to meet demands of

theme park industry's new golden age

Update : 21:22 Published by François Mayné the 22 June 2012, Corporate.

Super 78 Studios has added “attraction concept and development ” to the roster of services it provides to theme parks and special venues. The award-winning firm’s expanded capabilities together with a new facility will better support the evolution taking place in the theme park industry.

“In this environment, what we call Theme Park 2.0, owners, operators and IP holders are partnering with firms that offer comprehensive solutions to develop innovative, and immersive experiences,” said Brent Young, Super 78 principal and creative director. “We have a great track record for creating compelling stories, so this expansion into designing and developing attractions is an organic progression for Super 78.”

The firm recently relocated to a state-of-the-art headquarters in the heart of Classic Hollywood to be closer to entertainment capital’s film and animation production studios, a source for many of the intellectual properties Super 78 transforms into theme park experiences.

“There’s a very real and growing interdependence between Hollywood and the theme park industry, which offers a highly profitable revenue stream for studios to extend their IP,” said Dina Benadon, Super 78 principal and CEO “The new location puts us on the doorstep of several studios we’re already developing new experiences for.”

Recently, Super 78 completed design and concept work for San Diego Zoo, Moody Gardens and Fender Instruments, Inc. The Studio also worked on Dora and Diego 4D: Catch That Robot Butterfly (worldwide), Madagascar: A Crate Adventure and Donkey Live (Universal Studios Singapore), Flight of the Dragon (OCT: Happy Valley Park/Shanghai), Shamu’s Believe (Sea World), Curse of Darkastle (Busch Gardens), and Awards Night (Audubon Insectarium), among others. “Our clients recognize our brand expertise and fresh innovative creative,” said Kate Crandall, a Super 78 producer.

Super 78 supervises multiple production companies around the world to create attraction media. As a digital hub for IP holders and studios, the company has transformed its infrastructure to support its state-of-the-art approach to branded entertainment production.

“We’ve created a completely wireless 3D infrastructure so there’s a seamless integration between production and installations,” added Young. “Our new space supports a more streamlined production process by giving our designers complete freedom to interface with our creative teams, clients and partners.” Benadon added. “Providing this kind of flexibility to everyone in the production process means we can continue enhancing imagery until the very last possible moment before a grand opening.”

The firm’s new website www.super78.com reflects the new look and added capabilities.

- - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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(28 articles found)

Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | ProSlide Technology - Published on October 21, 2013

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The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | ProSlide Technology - Published on September 29, 2013

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NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | ProSlide Technology - Published on September 29, 2013

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NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | ProSlide Technology - Published on September 9, 2013

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Kentucky Kingdom amusement park along with the Hurricane Bay water park, located in Louisville, Kentucky in the United States, both will reopen...

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Theme Park Supplier's News of the Week #1 read more

Starting this week we are introducing a new kind of article on NewsParcs. Our Suppliers News of the Week will review the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | ProSlide Technology - Published on July 2, 2013

Record attendance at Asian Attractions Expo 2013 reflects fast growing Asian market read more

The attractions industry professionals are unanimous: business is now expanding in an exponential way in Asia. As recently emphasized the TEA...

EVENT | ProSlide Technology - Published on June 25, 2013

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)