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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
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Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
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Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

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Disney sets new nutrition standards for food &

beverage products in its U.S. theme parks & resorts

Update : 18:59 Published by François Mayné the 10 June 2012, Corporate.
Building on its nutrition guidelines established in 2006, The Walt Disney Company announced earlier this week that it now becomes the first major media company to introduce new standards for food advertising targeting kids and families.

By 2015, the group agrees that all food and beverage products advertised, sponsored, or promoted on its television channels, radio stations and within its tourist destinations in the U.S. will meet the nutrition guidelines. The latter are aligned to U.S. federal standards which promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.

Alongside its new advertising standards, Disney introduces the "Mickey Check" tool for food sold in stores, restaurants and food venues at its U.S. theme parks and resorts. By the end of 2012, an icon will appear on licensed foods products as well as on menus and select products to inform visitors that they meet the new standards.

Disney sets new nutrition standards for food & beverage products in its U.S. theme parks and resortsDisney Magic of Healthy Living

In addition, Disney will enhance the Disney Magic of Healthy Living program (also launched in 2006) designed to offer families more well-balanced menus for children, mainly via nutritious sides and beverages such as carrots or low-fat milk. Of the more than 12 million kids’ meals served last year at Disney parks and resorts, the group estimates that 6 out of 10 parents have opted for a more balanced menu. Efforts will be made by further reducing sodium in kids’ meals and introducing new well-balanced kids’ breakfast meals.

“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

Nutritional standards are a social issue in the United States where the rate of obesity is one of the largest in the world. For more information, see the program of Disney Magic of Healthy Living.
Written by François Mayné François Mayné Publishing Director » Contact Us
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The Walt Disney Company (Group)
United States
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Group : The Walt Disney Company
Site : corporate.disney.go.com
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(11 articles found)

NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014
TEA's experience design conference SATE 2013 debuts this week in Savannah, USA read more

The non-profit organization Themed Entertainment Association is organizing its 9th annual conference on experience design SATE 2013 from October...

EVENT | NewsParcs - Published on September 29, 2013
Win tickets for Euro Attractions Show 2013 in Paris read more

Euro Attractions Show, the largest conference and trade show for the attractions industry in Europe, will be held this year from September 18-20,...

EVENT | NewsParcs - Published on July 2, 2013
Theme Park Industry Year in Review 2012 : part 3 read more

We conclude today our retrospective of the year 2012 in the theme park industry by focusing on the trend of water parks and on the highlights of the leading suppliers and manufacturers. We conclude with an original twist...

FEATURE | NewsParcs - Published on January 18, 2013
Theme Park Industry Year in Review 2012 : part 2 read more

After addressing a number of topics in the first part of our 2012 retrospective, in this article we discuss the trends and major rollercoaster projects of the year, before reviewing the highlights of the leading suppliers a...

FEATURE | NewsParcs - Published on January 14, 2013
Theme Park Industry Year in Review 2012 : Part I read more

While 2013 has just begun and the glances are now turned to the coming months, NewsParcs today takes a little time to look back on 2012 one last time by presenting a retrospective of the year. In a changing world, where...

FEATURE | NewsParcs - Published on January 6, 2013
Best Wishes and a Happy New Year 2013! read more

The whole team of NewsParcs wishes you a Happy New Year 2013! If this is not yet the case, we kindly invite you to subscribe to our newsletter in order to receive - at the frequency of your choice - the summary of the ...

EVENT | NewsParcs - Published on January 1, 2013
Happy Holidays! read more

All the team of NewsParcs wishes you a merry Christmas and happy holidays! We hope to see you in early January for our next updates, beginning with the year in review! Please feel free to subscribe to our newsletter, so ...

EVENT | NewsParcs - Published on December 21, 2012
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