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Disney sets new nutrition standards for food &

beverage products in its U.S. theme parks & resorts

Update : 18:59 Published by François Mayné the 10 June 2012, Corporate.

Building on its nutrition guidelines established in 2006, The Walt Disney Company announced earlier this week that it now becomes the first major media company to introduce new standards for food advertising targeting kids and families.

By 2015, the group agrees that all food and beverage products advertised, sponsored, or promoted on its television channels, radio stations and within its tourist destinations in the U.S. will meet the nutrition guidelines. The latter are aligned to U.S. federal standards which promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.

Alongside its new advertising standards, Disney introduces the "Mickey Check" tool for food sold in stores, restaurants and food venues at its U.S. theme parks and resorts. By the end of 2012, an icon will appear on licensed foods products as well as on menus and select products to inform visitors that they meet the new standards.

Disney sets new nutrition standards for food & beverage products in its U.S. theme parks and resorts

In addition, Disney will enhance the Disney Magic of Healthy Living program (also launched in 2006) designed to offer families more well-balanced menus for children, mainly via nutritious sides and beverages such as carrots or low-fat milk. Of the more than 12 million kids’ meals served last year at Disney parks and resorts, the group estimates that 6 out of 10 parents have opted for a more balanced menu. Efforts will be made by further reducing sodium in kids’ meals and introducing new well-balanced kids’ breakfast meals.

“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

Nutritional standards are a social issue in the United States where the rate of obesity is one of the largest in the world. For more information, see the program of Disney Magic of Healthy Living.

Walt Disney Parks & Resorts - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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The Walt Disney Company (Group)
United States

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Group : The Walt Disney Company
Site : corporate.disney.go.com

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Futuroscope
(21 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Futuroscope - Published on November 10, 2013

Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Futuroscope - Published on September 29, 2013

Euro Attractions Show 2013 kicks off this week at Paris Expo Porte de Versailles read more

All players of the European attractions industry are now ready to gather together at the tenth edition of the Euro Attractions Show, which is...

EVENT | Futuroscope - Published on September 15, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

Adverse weather conditions at the beginning of the season and the ever difficult economic conditions in Europe have negatively impacted the activities...

CORPORATE | Futuroscope - Published on September 9, 2013

Overview of Euro Attractions Show 2013 conference programme with Jakob Wahl of IAAPA Europe read more

The amusement park industry will gather from September 18 to 20 at the Porte de Versailles exhibition center in Paris for the 2013 edition of...

FEATURE | Futuroscope - Published on August 18, 2013

Leading trade union for French attractions industry SNELAC held its 13th annual meeting with success read more

Friendly. That's the word that sums up the 13th annual meeting of members of SNELAC, the leading trade union for the attractions industry in...

EVENT | Futuroscope - Published on June 18, 2013

Compagnie des Alpes' leisure park activity is down in first half of FY 2012-2013 read more

The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Futuroscope - Published on June 18, 2013

Compagnie des Alpes shows its new strategic ambitions for the leisure park market read more

Compagnie des Alpes (CDA), which operates in Europe a dozen leisure parks and attractions including Parc Asterix, Futuroscope, the Grévin Wax ...