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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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Disney sets new nutrition standards for food &

beverage products in its U.S. theme parks & resorts

Update : 18:59 Published by François Mayné the 10 June 2012, Corporate.
Building on its nutrition guidelines established in 2006, The Walt Disney Company announced earlier this week that it now becomes the first major media company to introduce new standards for food advertising targeting kids and families.

By 2015, the group agrees that all food and beverage products advertised, sponsored, or promoted on its television channels, radio stations and within its tourist destinations in the U.S. will meet the nutrition guidelines. The latter are aligned to U.S. federal standards which promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.

Alongside its new advertising standards, Disney introduces the "Mickey Check" tool for food sold in stores, restaurants and food venues at its U.S. theme parks and resorts. By the end of 2012, an icon will appear on licensed foods products as well as on menus and select products to inform visitors that they meet the new standards.

Disney sets new nutrition standards for food & beverage products in its U.S. theme parks and resortsDisney Magic of Healthy Living

In addition, Disney will enhance the Disney Magic of Healthy Living program (also launched in 2006) designed to offer families more well-balanced menus for children, mainly via nutritious sides and beverages such as carrots or low-fat milk. Of the more than 12 million kids’ meals served last year at Disney parks and resorts, the group estimates that 6 out of 10 parents have opted for a more balanced menu. Efforts will be made by further reducing sodium in kids’ meals and introducing new well-balanced kids’ breakfast meals.

“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

Nutritional standards are a social issue in the United States where the rate of obesity is one of the largest in the world. For more information, see the program of Disney Magic of Healthy Living.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Great Coasters International
(7 articles found)

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FEATURE | Great Coasters International - Published on September 29, 2013
New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Great Coasters International - Published on January 9, 2013
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The amusement park California's Great America, located in Santa Clara in Northern California, announced that it would open in 2013 Gold Striker,...

NEW | Great Coasters International - Published on September 3, 2012
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FEATURE | Great Coasters International - Published on April 19, 2012
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Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Great Coasters International - Published on April 2, 2012
Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Great Coasters International - Published on January 11, 2012
Europa-Park will Open a Great Coasters International Wooden Coaster in Spring 2012 read more

A few days after unveiling the launch of its 5th hotel "The Bell Rock", Europa-Park started to tease on Facebook, announcing that another important...

NEW | Great Coasters International - Published on August 1, 2011
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