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Alton Towers Continues Legal Battle

Against Ticket Touts

Update : 07/06/12 - 15h28 Published by François Mayné the 6 June 2012, Corporate.

Alton Towers, the leading theme park in UK, has hit back hard at ticket touts who have increasingly sought to make illegal profits from selling promotional vouchers to the Resort - vouchers obtained free through marketing offers on retail products and in newspapers. These typically become void on resale but are misrepresented by the touts as valid.

Having gained an injunction stopping such activity, Alton Towers went one step further by prosecuting an individual repeat offender – the first time any attraction has taken such action. This resulted in a landmark judgement recently at Stoke on Trent County Court, when a resident from Manchester was sentenced to four months in prison for selling Alton Towers promotional vouchers in breach of the injunction.

“This is an excellent result for us,” said Ian Crabbe, Divisional Director, Alton Towers Resort. “It sends out a very strong message to anybody else involved in this type of activity that we will not stand still and allow touts to ‘hijack’ our business. The Judge was very clear that a Court Injunction is not something that can be ignored and we will continue to pursue these individuals to the full extent of the law to ensure that they are suitably punished."

He adds, "I also hope that this judgement will highlight the problem to the public as a whole. I do not believe that those who buy from touts fully appreciate the vouchers they are paying for cease to be valid for entry when they are purchased from a tout. More than that, longer term this illegal activity not only negatively impacts our business, but even more importantly puts at risk our long term programme of excellent value promotions, promotions which are designed to benefit many thousands of families who visit the Resort.”

Merlin Entertainments Group - Legal - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Hong Kong Disneyland Resort
(7 articles found)

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When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider...

NEW | Hong Kong Disneyland Resort - Published on October 13, 2013

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CORPORATE | Hong Kong Disneyland Resort - Published on August 11, 2013

Growing quarterly results for theme parks and resorts of The Walt Disney Company read more

The Walt Disney Company (TWDC) published earlier this month its financial results for the first quarter of fiscal year 2013 ended December 31,...

CORPORATE | Hong Kong Disneyland Resort - Published on February 17, 2013

Disney reports revenue of theme parks and resorts up 10% to $12.9 billion for FY 2012 read more

The Walt Disney Company reported that the revenue of its business segment of theme parks and resorts increased 10% to $12.9 billion (approx €9.97 b...

CORPORATE | Hong Kong Disneyland Resort - Published on November 29, 2012

Increase in profits for the theme parks and resorts of The Walt Disney Company in first half 2012 read more

TWDC announced earlier this week the earnings for its second fiscal quarter and six months ended March 31, 2012. The Group reported global revenues...

CORPORATE | Hong Kong Disneyland Resort - Published on May 11, 2012

The Walt Disney Company's Parks and Resorts revenues increased 10% for Q1 of FY12 read more

The Walt Disney Company reported yesterday earnings for its first fiscal quarter ended December 31, 2011. Diluted earnings per share (EPS) ...

CORPORATE | Hong Kong Disneyland Resort - Published on February 8, 2012

Fright tactics cranked up at Ocean Park read more

Ocean Park has some hair-raising figures - and they're meant to frighten Disneyland. It says its visitor numbers shot up 20 percent to 6.5 million between October 1 last year and September 30. It used that time frame - ...

PRESS REVIEW | Hong Kong Disneyland Resort - Published on October 3, 2011

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)