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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards

Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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Six Flags announces new partnership agreement

with Clearasil®

Update : 20:02 Published by François Mayné the 17 April 2012, Corporate.

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to be the title sponsor of this summer's concert series held at participating Six Flags parks across the United States.

Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of Pop, Rock, R&B, Country, and Christian.

"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."

As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential sampling in parks. Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice. Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.

The participating Six Flags parks include Six Flags America in Bowie, MD; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Austell, GA; Six Flags St. Louis in St. Louis, MO; Six Flags Great America in Gurnee, IL; and Six Flags Over Texas in Arlington, TX.

Partnership - Marketing - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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ProSlide Technology
(28 articles found)

Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | ProSlide Technology - Published on October 21, 2013

Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | ProSlide Technology - Published on September 29, 2013

Theme Park Industry News Roundup – Issue #4 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | ProSlide Technology - Published on September 29, 2013

Theme Park Supplier's News of the Week #9 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | ProSlide Technology - Published on September 9, 2013

Six Flags presents its multi-million dollar investment plan for 2014 read more

U.S. operator Six Flags Entertainment has unveiled the upcoming year investment plan for all of its properties in the United States, Canada and...

NEW | ProSlide Technology - Published on September 3, 2013

Businessman Ed Hart takes the reins of Kentucky Kingdom after 4 years of closure read more

Kentucky Kingdom amusement park along with the Hurricane Bay water park, located in Louisville, Kentucky in the United States, both will reopen...

NEW | ProSlide Technology - Published on July 9, 2013

Theme Park Supplier's News of the Week #1 read more

Starting this week we are introducing a new kind of article on NewsParcs. Our Suppliers News of the Week will review the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | ProSlide Technology - Published on July 2, 2013

Record attendance at Asian Attractions Expo 2013 reflects fast growing Asian market read more

The attractions industry professionals are unanimous: business is now expanding in an exponential way in Asia. As recently emphasized the TEA...

EVENT | ProSlide Technology - Published on June 25, 2013

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