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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Six Flags announces new partnership agreement

with Clearasil®

Update : 20:02 Published by François Mayné the 17 April 2012, Corporate.

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to be the title sponsor of this summer's concert series held at participating Six Flags parks across the United States.

Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of Pop, Rock, R&B, Country, and Christian.

"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."

As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential sampling in parks. Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice. Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.

The participating Six Flags parks include Six Flags America in Bowie, MD; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Austell, GA; Six Flags St. Louis in St. Louis, MO; Six Flags Great America in Gurnee, IL; and Six Flags Over Texas in Arlington, TX.

Partnership - Marketing - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Theming and Animatronics Industries
(9 articles found)

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NewsParcs' Theme Park Supplier's News of the Week is a review of the latest information and news of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Theming and Animatronics Industries - Published on October 6, 2013

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FEATURE | Theming and Animatronics Industries - Published on September 29, 2013

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NEW | Theming and Animatronics Industries - Published on September 15, 2013

Theme Park Supplier's News of the Week #4 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, financial...

NEW | Theming and Animatronics Industries - Published on July 23, 2013

Record attendance at Asian Attractions Expo 2013 reflects fast growing Asian market read more

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EVENT | Theming and Animatronics Industries - Published on June 25, 2013

Bellewaerde Park prepares the opening of Huracan with ZIERER and TAA Industries read more

While the opening of the season is approaching at Bellewaerde Park, the management team of the Belgian amusement park wished to invite the media...

NEW | Theming and Animatronics Industries - Published on January 30, 2013

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NEW | Theming and Animatronics Industries - Published on September 28, 2012

Walibi Holland introduces Club Psyke: 5D Experience read more

The Dutch amusement park Walibi Holland, located in Biddinghuizen in the province of Flevoland, continues this season to integrate the new musical...