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Tokyo Disney Resort parks report stable attendance
Tokyo Disney Resort® announced yesterday that the total combined attendance at Tokyo Disneyland® Park and Tokyo DisneySea® Park for fiscal year 2011 (April 1, 2011 to March 31, 2012) amounted to 25,347,000 visitors (19,000 fewer persons or 99.9％of the attendance figure for the previous year). However, the attendance during the second half of the fiscal year reached a record 14,608,000 persons.
The 10th Anniversary “Be Magical!” event (September 4, 2011 through March 19, 2012) and the debut of the new nighttime spectacular “Fantasmic!” (April 28, 2011) at Tokyo DisneySea, as well as other programs were effective in generating the high attendance. Fiscal year 2011 demonstrated the favorable attendance generating conditions of an anniversary year, despite the Great East Japan Earthquake.
In addition, one of the factors unique to this fiscal year was that guests who could not visit due to the Park closures or who had refrained from visiting immediately after the Parks reopened came to the Parks later in the year.
In fiscal year 2012 at Tokyo DisneySea, a new attraction, Toy Story Mania! will open and a brand new event featuring Mickey Mouse and Duffy will be offered. The Resort said it will undertake these and other measures to continue to generate attendance.
Operating Days in Fiscal Year 2011 were 352 days (closed April 1 - 14, 2011) for Tokyo Disneyland and 339 days (closed April 1 - 27, 2011) for Tokyo DisneySea due to the consequences of the Great East Japan Earthquake. The total combined attendance since the Grand Opening of Tokyo Disneyland (April 1983) is now 540,191,000 persons.
NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.
