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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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Merlin Entertainments and VisitEngland to launch

joint advertising campaign

Update : 13:26 Published by François Mayné the 12 March 2012, Corporate.

To coincide with English Tourism Week the UK and Europe’s biggest visitor attraction operator, Merlin Entertainments (Merlin) has linked with national tourist board, VisitEngland, to launch their first ever joint marketing campaign. The £600,000 (about €718,000) campaign kicks off on 12 March and will run on air for three weeks with a schedule which will include 20 second peak time TV ads; e-shots; and online advertising to target social networking and influential blog sites; supported by national and local PR activity all aimed at encouraging consumers to visit www.visitengland.com/funoffer.

VisitEngland is the country’s national tourist board. It works in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and visitors.

The VisitEngland and Merlin Entertainments activity will highlight a 25% discount on the Standard Merlin Annual Pass, a promotion developed especially for the campaign. The Merlin Annual Pass gives 12 months access to all Merlin’s 25 iconic English attractions (which will increase to 26 with the opening of an observation tower in Weymouth in time for the Olympic yachting crowds to enjoy); as well as other offers in the 4 hotels Merlin has across 3 of their Resort Theme Parks – Alton Towers; Chessington World of Adventures and, from next week, LEGOLAND Windsor. Merlin’s attractions also include the EDF Energy London Eye; SEA LIFE, Warwick Castle, Madame Tussauds, Thorpe Park, Dungeons, LEGOLAND Discovery Centre, and the Blackpool Tower.

The campaign supports the wider "Holidays at Home are GREAT" campaign launched earlier this week, and aimed at inspiring UK residents to take advantage of 2012’s incredible events like the Queen’s Diamond Jubilee, the Torch Relay, the Cultural Festival, and book a holiday at home during this momentous year.

VisitEngland Chairman Lady Cobham and Merlin Entertainments CEO Nick Varney

Merlin and VisitEngland launch a joint advertising campaign with a promotion especially developed.

Commenting, Lady Cobham, VisitEngland’s Chairman said “We are particularly excited by this partnership with Merlin, one of our most exciting and dynamic leisure organisations offering world-class attractions throughout the UK. Now is the time to holiday at home – there is no comparison anywhere else in the world with what is happening here in the UK this year.”

Merlin Entertainments CEO Nick Varney, said “The UK is where Merlin began, and many of our best known and biggest attractions are here. We strongly support the Government’s efforts to encourage domestic as well as international tourism – not least because a successful tourist industry is also the quickest and most effective way to create new jobs, particularly for young people. Indeed as the theme park season begins we are ourselves recruiting for several thousand jobs around the country .

We believe that events in 2012 offer new impetus for people living here to rediscover what a fantastic range of activities there are in this country, at all price points, and for all the family. We hope too that the success of this campaign, on every level, will encourage Government to go even further in the future.”

Partnership - Advertising - Marketing - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Europa-Park
(10 articles found)

Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Europa-Park - Published on June 11, 2013

Europa-Park: A family success story that's all about passion! read more

“Managing a theme park means writing a story, respecting a tradition and constantly questioning oneself, looking for new ideas and ways to i...

FEATURE | Europa-Park - Published on March 15, 2013

Themed Entertainment Association to hold its 10th TEA Summit and Thea Awards Gala April 4-6 read more

The Themed Entertainment Association (TEA), an international organization that represents the interests of more than 7,500 members working in...

EVENT | Europa-Park - Published on March 6, 2013

New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Europa-Park - Published on January 9, 2013

Europa-Park purchases a hundred-year old carousel read more

The German theme park Europa-Park has just purchased a carousel-lounge of 1909 from Ecomusée d'Alsace, a museum located in Ungersheim in North-East of France. The latter had declared its intention to separate from this carousel-lounge ...

NEW | Europa-Park - Published on April 29, 2012

WODAN Timburcoaster - Interview with Clair Hain Jr. President of Great Coasters International read more

During our coverage of the WODAN Timburcoaster media event at Europa-Park (Rust, Germany), we had the opportunity to meet Clair Hain Jr, President...

FEATURE | Europa-Park - Published on April 19, 2012

Europa-Park opens WODAN Timburcoaster - Interview with Roland Mack read more

Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Europa-Park - Published on April 2, 2012

Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Europa-Park - Published on January 11, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)