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Merlin Entertainments and VisitEngland to launch

joint advertising campaign

Update : 13:26 Published by François Mayné the 12 March 2012, Corporate.

To coincide with English Tourism Week the UK and Europe’s biggest visitor attraction operator, Merlin Entertainments (Merlin) has linked with national tourist board, VisitEngland, to launch their first ever joint marketing campaign. The £600,000 (about €718,000) campaign kicks off on 12 March and will run on air for three weeks with a schedule which will include 20 second peak time TV ads; e-shots; and online advertising to target social networking and influential blog sites; supported by national and local PR activity all aimed at encouraging consumers to visit www.visitengland.com/funoffer.

VisitEngland is the country’s national tourist board. It works in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and visitors.

The VisitEngland and Merlin Entertainments activity will highlight a 25% discount on the Standard Merlin Annual Pass, a promotion developed especially for the campaign. The Merlin Annual Pass gives 12 months access to all Merlin’s 25 iconic English attractions (which will increase to 26 with the opening of an observation tower in Weymouth in time for the Olympic yachting crowds to enjoy); as well as other offers in the 4 hotels Merlin has across 3 of their Resort Theme Parks – Alton Towers; Chessington World of Adventures and, from next week, LEGOLAND Windsor. Merlin’s attractions also include the EDF Energy London Eye; SEA LIFE, Warwick Castle, Madame Tussauds, Thorpe Park, Dungeons, LEGOLAND Discovery Centre, and the Blackpool Tower.

The campaign supports the wider "Holidays at Home are GREAT" campaign launched earlier this week, and aimed at inspiring UK residents to take advantage of 2012’s incredible events like the Queen’s Diamond Jubilee, the Torch Relay, the Cultural Festival, and book a holiday at home during this momentous year.

VisitEngland Chairman Lady Cobham and Merlin Entertainments CEO Nick Varney

Merlin and VisitEngland launch a joint advertising campaign with a promotion especially developed.

Commenting, Lady Cobham, VisitEngland’s Chairman said “We are particularly excited by this partnership with Merlin, one of our most exciting and dynamic leisure organisations offering world-class attractions throughout the UK. Now is the time to holiday at home – there is no comparison anywhere else in the world with what is happening here in the UK this year.”

Merlin Entertainments CEO Nick Varney, said “The UK is where Merlin began, and many of our best known and biggest attractions are here. We strongly support the Government’s efforts to encourage domestic as well as international tourism – not least because a successful tourist industry is also the quickest and most effective way to create new jobs, particularly for young people. Indeed as the theme park season begins we are ourselves recruiting for several thousand jobs around the country .

We believe that events in 2012 offer new impetus for people living here to rediscover what a fantastic range of activities there are in this country, at all price points, and for all the family. We hope too that the success of this campaign, on every level, will encourage Government to go even further in the future.”

Partnership - Advertising - Marketing - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Vekoma Rides Manufacturing
(11 articles found)

Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Vekoma Rides Manufacturing - Published on September 29, 2013

Euro Attractions Show 2013 kicks off this week at Paris Expo Porte de Versailles read more

All players of the European attractions industry are now ready to gather together at the tenth edition of the Euro Attractions Show, which is...

EVENT | Vekoma Rides Manufacturing - Published on September 15, 2013

Theme Park Supplier's News of the Week #8 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Vekoma Rides Manufacturing - Published on September 3, 2013

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The amusement park industry will gather from September 18 to 20 at the Porte de Versailles exhibition center in Paris for the 2013 edition of...

FEATURE | Vekoma Rides Manufacturing - Published on August 18, 2013

Businessman Ed Hart takes the reins of Kentucky Kingdom after 4 years of closure read more

Kentucky Kingdom amusement park along with the Hurricane Bay water park, located in Louisville, Kentucky in the United States, both will reopen...

NEW | Vekoma Rides Manufacturing - Published on July 9, 2013

New major step forward for Adventure World Warsaw at EAS 2012 read more

The most ambitious theme park and resort project of central Europe, Adventure World Warsaw, has taken a major step during the Euro Attractions...

PROJECT | Vekoma Rides Manufacturing - Published on October 14, 2012

RGH Themed Entertainment unveils details about a future attraction of The Red Sea Astrium in Jordan read more

RGH Themed Entertainment recently unveiled details of one of the attractions now in development for the future resort The Red Sea Astrium in...

PROJECT | Vekoma Rides Manufacturing - Published on August 24, 2012

Formal debut for Adventure World Warsaw in Poland Opening scheduled in 2015 read more

One year ago was unveiled the most ambitious theme park and resort project of central Europe in Poland with the announcement of Adventure World...

PROJECT | Vekoma Rides Manufacturing - Published on August 5, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)