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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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Latest Industry News

CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...
NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...
NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6
NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...
581 articles published » See all articles

Welcome!

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Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Disney and General Motors Renew Alliance and

Create a Re-Imagined Test Track Experience

Update : 21:43 Published by François Mayné the 16 January 2012, New.
Disney and General Motors have renewed their long-term business relationship with a new multi-year corporate alliance.

As part of the new alliance, GM will be actively involved with Walt Disney Imagineering in the development of a re-imagined, design-centric Test Track experience. The refurbished Test Track will be presented by one of GM’s most famous brands, Chevrolet. As Chevrolet marks its 100th anniversary, the new alliance agreement enables General Motors to tell its story in new and exciting ways to millions of Guests from around the world and continue as the official vehicle sponsor of Walt Disney World Resort.

“We are excited to renew our long-term alliance with General Motors,” said George Aguel, Senior Vice President, Corporate Alliances for the Walt Disney Company. “This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.”

“As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track,” said Joel Ewanick, Global Chief Marketing Officer for General Motors. “The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future .”

Disney and General Motors Renew Alliance andCreate a Re-Imagined Test Track ExperienceDisney and General Motors Renew Alliance andCreate a Re-Imagined Test Track Experience

Plans call for closing the current GM Test Track in April 2012, with an anticipated opening of Test Track Presented by Chevrolet scheduled for fall 2012.

As part of the re-imagining, the Future World attraction will feature a sleek new “Chevrolet Design Center at Epcot” immersing Guests in the fascinating world of automotive design. Amid upbeat music, engaging media, dramatic lighting and a collection of Chevrolet concept cars and model vehicles, guests themselves will become automotive designers – and peer into the future of personal transportation in the process.

At interactive design and styling workstations, Guests will be able to create their own custom concept vehicles. The adventure will then shift into high gear as Guests buckle into their 6-person “SimCar” ride vehicle and put their design through its paces on the exhilarating hills, switchbacks and straight-aways of the Test Track circuit.

Their performance testing complete, Guests will move into a post-show area filled with special effects and be scored on how well their custom concept vehicle did. And of course, Guests will be able see the very latest Chevrolet vehicles in an all-new state-of-the-art showroom.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Group : Walt Disney Parks & Resorts
Site : disneyworld.disney.go.com
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Europa-Park
(10 articles found)

Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Europa-Park - Published on June 11, 2013
Europa-Park: A family success story that's all about passion! read more

“Managing a theme park means writing a story, respecting a tradition and constantly questioning oneself, looking for new ideas and ways to i...

FEATURE | Europa-Park - Published on March 15, 2013
Themed Entertainment Association to hold its 10th TEA Summit and Thea Awards Gala April 4-6 read more

The Themed Entertainment Association (TEA), an international organization that represents the interests of more than 7,500 members working in...

EVENT | Europa-Park - Published on March 6, 2013
New attendance record for Europa-Park in 2012 read more

The German theme park Europa-Park has surpassed in 2012 the 4.5 million visitors for the first time, confirming its position as the first seasonal park in the world. This outcome is therefore highly satisfactory for the Mack...

CORPORATE | Europa-Park - Published on January 9, 2013
Europa-Park purchases a hundred-year old carousel read more

The German theme park Europa-Park has just purchased a carousel-lounge of 1909 from Ecomusée d'Alsace, a museum located in Ungersheim in North-East of France. The latter had declared its intention to separate from this carousel-lounge ...

NEW | Europa-Park - Published on April 29, 2012
WODAN Timburcoaster - Interview with Clair Hain Jr. President of Great Coasters International read more

During our coverage of the WODAN Timburcoaster media event at Europa-Park (Rust, Germany), we had the opportunity to meet Clair Hain Jr, President...

FEATURE | Europa-Park - Published on April 19, 2012
Europa-Park opens WODAN Timburcoaster - Interview with Roland Mack read more

Nearly 400 members of the press and special guests - including the racing driver Ralf Schumacher and Miss Germany 2012 - were invited last Wednesday...

NEW | Europa-Park - Published on April 2, 2012
Europa Park welcomed more than 4 million visitors in 2011 and prepares 2012 read more

Europa-Park stated that its 37th season has been once again a great success with an attendance exceeding well over four million visitors in...

NEW | Europa-Park - Published on January 11, 2012
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