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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Disney and General Motors Renew Alliance and

Create a Re-Imagined Test Track Experience

Update : 21:43 Published by François Mayné the 16 January 2012, New.
Disney and General Motors have renewed their long-term business relationship with a new multi-year corporate alliance.

As part of the new alliance, GM will be actively involved with Walt Disney Imagineering in the development of a re-imagined, design-centric Test Track experience. The refurbished Test Track will be presented by one of GM’s most famous brands, Chevrolet. As Chevrolet marks its 100th anniversary, the new alliance agreement enables General Motors to tell its story in new and exciting ways to millions of Guests from around the world and continue as the official vehicle sponsor of Walt Disney World Resort.

“We are excited to renew our long-term alliance with General Motors,” said George Aguel, Senior Vice President, Corporate Alliances for the Walt Disney Company. “This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.”

“As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track,” said Joel Ewanick, Global Chief Marketing Officer for General Motors. “The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future .”

Disney and General Motors Renew Alliance andCreate a Re-Imagined Test Track ExperienceDisney and General Motors Renew Alliance andCreate a Re-Imagined Test Track Experience

Plans call for closing the current GM Test Track in April 2012, with an anticipated opening of Test Track Presented by Chevrolet scheduled for fall 2012.

As part of the re-imagining, the Future World attraction will feature a sleek new “Chevrolet Design Center at Epcot” immersing Guests in the fascinating world of automotive design. Amid upbeat music, engaging media, dramatic lighting and a collection of Chevrolet concept cars and model vehicles, guests themselves will become automotive designers – and peer into the future of personal transportation in the process.

At interactive design and styling workstations, Guests will be able to create their own custom concept vehicles. The adventure will then shift into high gear as Guests buckle into their 6-person “SimCar” ride vehicle and put their design through its paces on the exhilarating hills, switchbacks and straight-aways of the Test Track circuit.

Their performance testing complete, Guests will move into a post-show area filled with special effects and be scored on how well their custom concept vehicle did. And of course, Guests will be able see the very latest Chevrolet vehicles in an all-new state-of-the-art showroom.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Epcot (Amusement park)
United States
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Group : Walt Disney Parks & Resorts
Site : disneyworld.disney.go.com
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Vekoma Rides Manufacturing
(11 articles found)

Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

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FEATURE | Vekoma Rides Manufacturing - Published on September 29, 2013
Euro Attractions Show 2013 kicks off this week at Paris Expo Porte de Versailles read more

All players of the European attractions industry are now ready to gather together at the tenth edition of the Euro Attractions Show, which is...

EVENT | Vekoma Rides Manufacturing - Published on September 15, 2013
Theme Park Supplier's News of the Week #8 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide.  This weekly report covers topics such as corporate announcements, ...

NEW | Vekoma Rides Manufacturing - Published on September 3, 2013
Overview of Euro Attractions Show 2013 conference programme with Jakob Wahl of IAAPA Europe read more

The amusement park industry will gather from September 18 to 20 at the Porte de Versailles exhibition center in Paris for the 2013 edition of...

FEATURE | Vekoma Rides Manufacturing - Published on August 18, 2013
Businessman Ed Hart takes the reins of Kentucky Kingdom after 4 years of closure read more

Kentucky Kingdom amusement park along with the Hurricane Bay water park, located in Louisville, Kentucky in the United States, both will reopen...

NEW | Vekoma Rides Manufacturing - Published on July 9, 2013
New major step forward for Adventure World Warsaw at EAS 2012 read more

The most ambitious theme park and resort project of central Europe, Adventure World Warsaw, has taken a major step during the Euro Attractions...

PROJECT | Vekoma Rides Manufacturing - Published on October 14, 2012
RGH Themed Entertainment unveils details about a future attraction of The Red Sea Astrium in Jordan read more

RGH Themed Entertainment recently unveiled details of one of the attractions now in development for the future resort The Red Sea Astrium in...

PROJECT | Vekoma Rides Manufacturing - Published on August 24, 2012
Formal debut for Adventure World Warsaw in Poland Opening scheduled in 2015 read more

One year ago was unveiled the most ambitious theme park and resort project of central Europe in Poland with the announcement of Adventure World...

PROJECT | Vekoma Rides Manufacturing - Published on August 5, 2012
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