Fermer
or with Facebook
Facebook Connect
Log in to my account : » Forgot your password ? » I want to subscribe
ABOUT NEWSPARCS HOME ARTICLES
ex: Employment, Europa-Park
Information
My Account
advertisement
Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
  • Top Stories
  • Supplier's News
  • WWA
  • Hong Kong Disneyland
  • Supplier's News
  • Industry News
  • Premier Rides
  • Industry News
  • Euro Attractions Show

Latest Industry News

CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...
NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...
NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6
NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...
581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

NewsParcs, connecting the theme park industry!

EAS 2013 NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Merlin Entertainments Announces World's First

Fully Immersive Ice Age Experience

Update : 10:21 Published by François Mayné the 9 November 2011, New.

Twentieth Century Fox Kicks Off Exciting Location Based Entertainment Strategy With 4-D Attraction, Themed Hotel Rooms, and Retail Destination At Two of Merlin Entertainments’ top European theme park resorts – the UK’s No 1 - Alton Towers and Italy’s No 1 - Gardaland
 
Twentieth Century Fox Consumer Products has teamed with SimEx-Iwerks and Merlin Entertainments (‘Merlin’), Europe’s biggest visitor attraction operator, to bring the blockbuster Ice Age franchise to life with the debut of the world’s first fully immersive Ice Age attraction featuring Ice Age Dawn of the Dinosaurs - The 4-D Experience. The attraction will debut in March at Merlin’s two premier theme park resorts - Alton Towers in the UK, and Gardaland in Italy, when they open for the 2012 season. These two exciting projects will set the groundwork for a long-term location based entertainment rollout for Ice Age, one of Fox Consumer Products most successful family franchises.
  

Ice Age Dawn of the Dinosaurs - The 4-D Experience is a completely immersive entertainment attraction that will combine 3-D film footage from the third movie in the franchise, with an exhilarating array of synchronized physical effects. Upon exiting the 4-D experience, guests will find themselves in an Ice Age-themed area where they can meet their favorite costume characters, as well as purchase specially-developed branded merchandise. Along with the new 4-D attractions and gift shop, Alton Towers Resort will also feature two interactive Ice Age-themed bedrooms inside the theme park’s Splash Landings Hotel, for the ultimate Ice Age sleepover
  
A partnership with a company featuring the profile and quality of attractions that Merlin has, together with an Ice Age attraction in two of Europe’s premier theme park resorts, marks an ongoing effort on behalf of Fox Consumer Products to extend its television and film franchises across the globe in the form of location based entertainment. 
“Our partnership with Merlin, the world’s No 2 and Europe’s No 1 operator, is a wonderful opportunity for the Ice Age franchise and a strong cornerstone for our strategy to develop location based entertainment opportunities that will deeply connect consumers with our brands through immersive experiences. The planned attractions and live events also create all-new incremental merchandising opportunities and sales for all of our partners, ” said Robert Marick , Executive Vice President of Fox Consumer Products.
 
Mark Fisher , Chief Development Officer for Merlin’s ‘Magic Making’ creative group added, “We are delighted to be working with Fox. Merlin currently has 78 attractions around the world and we have developed a portfolio of very strong global and local brands of our own. It is therefore very important to us that where we forge additional partnerships, these both complement our own brands, and have very strong visitor appeal. Our research has shown that Ice Age is one of the most popular brands amongst our family visitors, particularly at Parks such as Alton Towers and Gardaland – two of our most important attractions. We have had a very positive experience with 4-D attractions – and were the first to introduce this technology to Europe at the London Eye. However, the fact that we are able to develop the link not just in an exciting new attraction, but also with themed hotel rooms and merchandising makes this a very attractive opportunity, which we hope to extend to other attractions in our portfolio in the future. ”
 
SimEx-Iwerks, the leading innovator of immersive 3-D and 4-D attractions, will work with Fox to develop Ice Age Dawn of the Dinosaurs – The 4-D Experience. 
 
With over $4 billion in box office, home entertainment and consumer products sales, the Ice Age franchise is a perennial hit. The installment of Ice Age Dawn of the Dinosaurs – The 4-D Experience comes during a booming time for the franchise with the debut of the first Ice Age television holiday special, Ice Age: A Mammoth Christmas, airing in November, and the fourth installment of the film series, Ice Age 4: Continental Drift, in theaters in 3-D July 2012. Fans will follow Scrat’s nutty pursuit of the cursed acorn, which he’s been after since the dawn of time, with world-changing consequences – a continental cataclysm that triggers the greatest adventure of all for Manny, Diego and Sid. In the wake of these upheavals, Sid reunites with his cantankerous Granny and the herd encounter a ragtag menagerie of seafaring pirates determined to stop them from returning home. The film features a returning cast voiced by John Leguizamo, Ray Romano, Seann William Scott, Queen Latifah and Denis Leary, along with new characters voiced by Jennifer Lopez, Wanda Sykes, Keke Palmer, Aziz Ansari and Drake, among others.
Written by François Mayné François Mayné Publishing Director » Contact Us
» all articles
Merlin Entertainments Group (Group)
United Kingdom
» Read more articles...
Group : Merlin Entertainments Group
Site : www.merlinentertainments.biz
external links

NewsParcs
(11 articles found)

NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014
TEA's experience design conference SATE 2013 debuts this week in Savannah, USA read more

The non-profit organization Themed Entertainment Association is organizing its 9th annual conference on experience design SATE 2013 from October...

EVENT | NewsParcs - Published on September 29, 2013
Win tickets for Euro Attractions Show 2013 in Paris read more

Euro Attractions Show, the largest conference and trade show for the attractions industry in Europe, will be held this year from September 18-20,...

EVENT | NewsParcs - Published on July 2, 2013
Theme Park Industry Year in Review 2012 : part 3 read more

We conclude today our retrospective of the year 2012 in the theme park industry by focusing on the trend of water parks and on the highlights of the leading suppliers and manufacturers. We conclude with an original twist...

FEATURE | NewsParcs - Published on January 18, 2013
Theme Park Industry Year in Review 2012 : part 2 read more

After addressing a number of topics in the first part of our 2012 retrospective, in this article we discuss the trends and major rollercoaster projects of the year, before reviewing the highlights of the leading suppliers a...

FEATURE | NewsParcs - Published on January 14, 2013
Theme Park Industry Year in Review 2012 : Part I read more

While 2013 has just begun and the glances are now turned to the coming months, NewsParcs today takes a little time to look back on 2012 one last time by presenting a retrospective of the year. In a changing world, where...

FEATURE | NewsParcs - Published on January 6, 2013
Best Wishes and a Happy New Year 2013! read more

The whole team of NewsParcs wishes you a Happy New Year 2013! If this is not yet the case, we kindly invite you to subscribe to our newsletter in order to receive - at the frequency of your choice - the summary of the ...

EVENT | NewsParcs - Published on January 1, 2013
Happy Holidays! read more

All the team of NewsParcs wishes you a merry Christmas and happy holidays! We hope to see you in early January for our next updates, beginning with the year in review! Please feel free to subscribe to our newsletter, so ...

EVENT | NewsParcs - Published on December 21, 2012
Select Articles

more search options less search options

Magazine
dynamic navigation : activateddesactivatedjavascript off
RSS FeedSite map
Member of :