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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
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Merlin looking to Asia for new Legoland Parks

Update : 17:41 Published by François Mayné the 7 September 2011, Project.

Merlin Entertainments Group (‘Merlin’), Europe’s leading and the world’s second largest visitor attraction operator, has identified Asia Pacific as an important new development region for future LEGOLAND Park developments. It has identified a number of potential sites for further investigation, and announced principal agreements have been reached with the regional government and key potential private investors in Korea, opening the way to more detailed negotiations.

The development of the LEGOLAND Park offer is a key part of Merlin’s strategic growth plans. The latest news comes as Merlin prepares to open its 5th LEGOLAND Park - LEGOLAND Florida – in just 6 weeks. LEGOLAND Malaysia, the company’s 6th LEGOLAND Park, is already under construction and due to open in Autumn 2012.

Work will now begin on detailed planning related to the potential new site which is in Chuncheon City in Gangwon province, Korea, approximately 60km from the capital of Seoul. It is envisaged that funding would be a combination of local resources combined with direct investment from Merlin; and the location is in an area where the local authority is already committed to major investment in tourism and commercial developments. It is also well connected with roads, rail and infrastructure. More than that, it is in a spectacular natural setting, providing an opportunity to create the first ever LEGOLAND Park on its own Island in a lake .

“We are very excited to have reached this agreement in Korea, which illustrates the strength of the LEGOLAND brand, and of Merlin’s business model across the globe”, said John Jakobsen, Merlin Entertainments’ Managing Director LEGOLAND Parks. “The Asia Pacific region provides a great opportunity for Merlin’s continued development across our brands, but particularly LEGOLAND. Over the next several months we look forward to working with our potential partners and investors in Korea to take the project to a stage where we can put it forward to the Merlin Board for investment approval.“

Merlin also already has nine ‘midway ‘attractions in the Asia Pacific region - in Hong Kong; Shanghai; Bangkok; and, following an acquisition earlier this year - six in Australia and New Zealand. New midway developments have also recently been announced in Tokyo (LEGOLAND Discovery Centre); and Sydney (Madame Tussauds).
Written by François Mayné François Mayné Publishing Director » Contact Us
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Merlin Entertainments Group (Group)
United Kingdom
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Group : Merlin Entertainments Group
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accesso
(9 articles found)

Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, financial ...

NEW | accesso - Published on October 21, 2013
Lo-Q extends business relationships with Palace Entertainment and Dollywood read more

The beginning of the year is already full of announcements for Lo-Q, the specialist of virtual queuing systems for the theme parks, water parks...

NEW | accesso - Published on January 23, 2013
Lo-Q acquires accesso to support multiple growth opportunities read more

Lo-Q, the leading supplier of virtual queuing system for theme parks, water parks and visitor attractions, announced yesterday the acquisition...

CORPORATE | accesso - Published on December 6, 2012
accesso introduces new branding identity for its fully-hosted ticketing platform read more

Award-winning ticketing technology firm accesso® has unveiled accesso Passport as the new brand for its innovative, fully-hosted ticketing p...

NEW | accesso - Published on October 17, 2012
accesso incorporates attraction ticketing into Apple's new Passbook app read more

accesso, a leading provider of attraction ticketing, will be one of the first travel industry suppliers to adapt its ticketing platform to support...

NEW | accesso - Published on September 19, 2012
Palace Entertainment selects accesso for online ticketing and eCommerce platform read more

accesso, the leading provider of eCommerce and mobile ticketing solutions for theme parks and entertainment venues in the United States, has...

NEW | accesso - Published on August 22, 2012
Two top Seattle attractions leverage accesso's innovative ticketing platform read more

The iconic Space Needle, celebrating its 50th Anniversary, and Chihuly Garden and Glass, a new art experience featuring the work of renowned...

NEW | accesso - Published on July 16, 2012
accesso Promotes TJ Christensen and Janel Pisorchik to Vice President Positions read more

accesso, a leading ticketing software company based in Lake Mary (Florida, USA), has promoted TJ Christensen and Janel Pisorchik to positions...

CORPORATE | accesso - Published on January 31, 2012
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