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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...
NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...
NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6
NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...
581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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EAS 2013 NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

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Disney to introduce first major Marvel attraction at

Hong Kong Disneyland in 2016

Update : 04/11/13 - 09h54 Published by François Mayné the 13 October 2013, New.
When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider of branded entertainment. With a library of more than 5,000 characters featured in many media, Marvel's universe indeed had a lot of potential to provide significant long-term growth opportunities for the company, including for its theme parks and resorts all over the world.

With the Marvel rights on hand, the Walt Disney Imagineering received additional creative sources to develop new experiences within the parks, but no one was really able to state which parks will get first a major Marvel attraction. That is, until last week when the chairman of Walt Disney Parks and Resorts Tom Staggs made an official announcement... in Hong Kong!

Disney has actually chosen Hong Kong Disneyland Resort to introduce its first major project related to Marvel's universe. Scheduled to open in 2016, the park will expand its Tomorrowland area with a new themed area based on Iron Man, one of Marvel's most popular franchises in recent years. Guests will visit the Stark Expo, an exhibition promoting technologies of the future in which they will have the opportunity to see the latest innovations of Tony Starks, also known as Iron Man, including the famous superhero's suits. A Marvel merchandise location and a meet & greet with Iron Man will also be part of the new themed area.

Disney bets on Hong Kong Disneyland to introduce a first major attraction based on Marvel's universe.The new themed area will feature a E-Ticket ride: the Iron Man Experience.

The main attraction of the project will be an E-ticket ride named 'Iron Man Experience' in which guests will take flight with Iron Man on an epic adventure against alien invaders, the storyline taking place in the street and skies of Hong Kong. Disney didn't disclose the overall budget nor technical details on the ride system and the technologies that will be used to create the immersive experience.

“Since Marvel became part of the Disney family, our Imagineers have been dreaming up new ways for our guests to experience their favorite Marvel characters and stories,” said Tom Staggs, chairman of Walt Disney Parks and Resorts. “We’re thrilled to bring this first Marvel attraction to Hong Kong Disneyland. This new themed area underscores commitment to and confidence in the continued growth of the resort.”

Iron Man is one of the most popular Marvel franchises in recent years.Disney has massively invested in Hong Kong Disneyland since the park opened in 2005. The company has just completed a 3-year expansion plan that included the addition of three themed areas - 'Toy Story Land', 'Grizzly Gulch' and 'Mystic Point' – featuring world first Disney attractions such as the family launch coaster 'Big Grizzly Mountain Runaway Mine Cars' or the dark ride 'Mystic Manor'. 

These new areas have increased the size of Hong Kong Disneyland by about 25%, bringing the number of attractions and entertainment offering to more than 100. As a result, the park's attendance has been rising steadily since 2007 to reach 6.7 million visitors in 2012, ranking 6th of the most visited theme parks in Asia according to the annual survey conducted by TEA and AECOM.

“The new Marvel-themed area will give guests visiting Hong Kong Disneyland even more reasons to visit,” said Andrew Kam, Managing Director of Hong Kong Disneyland. “We are pleased to see the momentum of growth continue at Hong Kong Disneyland benefiting both our resort and the entire Hong Kong tourism industry.”

In addition to Marvel, Disney is also currently working on major projects using the 'Avatar' and 'Star Wars' movie franchises, betting on the success of these IP to create new kind of guest experiences in its theme parks.

All Articles(613 articles found)

NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014
IAAPA Attractions Expo 2013 debuts next week in Orlando read more

World theme park capital Orlando is about to welcome the global attractions industry for the 2013 edition of IAAPA Attractions Expo, the annual...

EVENT | IAAPA Attractions Expo - Published on November 10, 2013
Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Compagnie des Alpes - Published on November 10, 2013
Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, financial ...

NEW | Roundup of News - Published on October 21, 2013
Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | World Waterpark Association - Published on October 21, 2013
Disney to introduce first major Marvel attraction at Hong Kong Disneyland in 2016 read more

When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider...

NEW | Hong Kong Disneyland Resort - Published on October 13, 2013
Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013
Theme Park Industry News Roundup – Issue #6 read more

Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...

NEW | Roundup of News - Published on October 13, 2013
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