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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
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World Waterpark Association
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Theme Park Supplier's News of the Week #11
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Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
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Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Merlin Entertainments appoints new Senior

Marketing role for Midways attractions

Update : 18:20 Published by François Mayné the 29 October 2012, Corporate.

World leading visitor attractions operator Merlin Entertainments, announced today the appointment of Nicky Marsh as Midway Marketing Director.

A new role for the Group, Nicky will be responsible for brand positioning and global marketing for Merlin’s primary midway brands – SEA LIFE, the world’s No1 aquarium brand with more than 40 sites globally, Madame Tussauds which now has 13 sites, Dungeons (7 sites); and LEGOLAND Discovery Centres (8 sites). She will report to Merlin Midway Managing Director Glenn Earlam; with the existing global marketing teams for these brands now reporting in to her. 

A new role within the business, the role recognizes the dynamic roll out of Merlin’s midway brands across the world – with 77 sites globally currently, and 8 new attractions already in development for opening in 2013.

Nicky Marsh, new Midway Marketing DirectorWhile Nicky will have an overview of all midway marketing she will focus particularly on driving new product development initiatives, and then ensuring they are presented to Merlin’s visitors as compelling propositions.

Previously in charge of the global marketing for Madame Tussauds, Earlam says “Nicky saw off some very high quality internal and external candidates to secure this role which is testament to her great ability and enthusiasm. This is a very important role given our dynamic growth and the need to both ensure consistent brand propositions worldwide, while constantly looking to increase ‘the magic’ we provide.”

The new role is effective from the 1 November 2012. 
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Zamperla
(18 articles found)

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, ...

NEW | Zamperla - Published on October 13, 2013
Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Zamperla - Published on September 29, 2013
What's new at EAS 2013? Special Theme Park Supplier's News of the Week read more

As the Euro Attractions Show 2013 is about to start at the Paris Expo Porte de Versailles exhibition center in France, NewsParcs publishes today...

NEW | Zamperla - Published on September 15, 2013
Six Flags presents its multi-million dollar investment plan for 2014 read more

U.S. operator Six Flags Entertainment has unveiled the upcoming year investment plan for all of its properties in the United States, Canada and...

NEW | Zamperla - Published on September 3, 2013
Theme Park Supplier's News of the Week #3 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide.  This weekly report covers topics such as corporate announcements, ...

NEW | Zamperla - Published on July 16, 2013
Theme Park Supplier's News of the Week #1 read more

Starting this week we are introducing a new kind of article on NewsParcs. Our Suppliers News of the Week will review the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Zamperla - Published on July 2, 2013
Europa-Park chooses popular French IP to create an indoor themed area including MACK Rides coaster read more

This is a first in the history of Europa-Park. The German theme park, owned by the Mack family since 1975, has chosen to work with an intellectual...

NEW | Zamperla - Published on June 11, 2013
Plopsa Group expects to reach soon the milestone of 3 million visitors per year read more

The Belgian group Plopsa, which operates five theme parks in Europe including Plopsaland De Panne and Holiday Park, said it has welcomed some...

NEW | Zamperla - Published on March 8, 2013
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