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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

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Cedar Fair selects The Coca-Cola Company as

new Official Beverage Sponsor

Update : 22/07/13 - 13h52 Published by François Mayné the 26 October 2012, Corporate.

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company announced a 10-year agreement, making Coca-Cola Cedar Fair's "Official Refreshment Beverage" of its parks beginning January 2013.

Cedar Fair selects The Coca-Cola Company as new Official Beverage Sponsor

The new agreement includes product offerings and fully-integrated marketing and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola beverages will be made available to park guests throughout Cedar Fair's regionally dispersed network, which encompasses 11 amusement parks, 6 waterparks and 5 hotels. Guests will have the opportunity to purchase the beverages at a broad array of venues throughout the parks, including restaurants, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coca-Cola Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas and juices.

"We are thrilled to be partnering exclusively with The Coca-Cola Company," said Bob Wagner, Cedar Fair's corporate vice president of strategic alliances. "We look forward to developing a comprehensive alliance which enables park guests to create memorable moments with their family and friends while enjoying Coca-Cola's iconic brands. We welcome the opportunity to take our relationship with The Coca-Cola Company to the next level through new marketing initiatives and products which will be debuted next year."

Through the agreement, Cedar Fair and Coca-Cola will co-develop and introduce comprehensive marketing initiatives which will capture the attention of guests through a broad range of mediums, including property specific programs and campaigns tailored specifically to regional preferences. In addition, Cedar Fair and Coca-Cola will launch a fully integrated joint campaign, targeting broader audiences through social media, TV, radio, internet and cinemas.

"We are excited by the opportunity to expand our relationship with Cedar Fair and refresh guests with our broad array of brands," said Stefanie Miller, group vice president of strategic partnership marketing, Coca-Cola Refreshments. "We look forward to leveraging our brands, programs and resources to enhance the guest's experience when they Open Happiness with a Coca-Cola during their next visit."

The Coca-Cola Company will be exhibiting at the IAAPA Attractions Expo 2012 (booth #4800), November 13-16 at the Orange County Convention Center in Orlando. For more information, please visit www.cokesolutions.com

Partnership - Marketing - The Coca-Cola Company - - - - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)