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Electrosonic installs interactive exhibits at Brooklyn
With the opening of the Brooklyn Botanic Garden’s (BBG) new Visitor Center and gateway, visitors can now orient themselves to the garden, learn about its current blooms and plantings, and browse the event schedule via a series of interactives supported by Electrosonic for exhibit fabricator Hadley Exhibits.
Founded in 1910, BBG is an independent, non-profit institution committed to education, science and horticultural display. BBG has served communities in New York City and around the world through its extraordinary gardens and living collections, and by pioneering educational and community programs. Situated on 52 acres in the heart of Brooklyn and originally laid out by the Olmstead Brothers landscape design firm, BBG is home to more than 12,000 types of plants and hosts more than 725,000 visitors annually.
The unique design of the new Visitor Center – a grass and tree-covered berm tucked into the natural setting – seamlessly melds architecture and landscape. The energy-efficient structure from the firm of Weiss/Manfredi features a glass wall, which stretches from the entryway to enclose the pavilion and house exhibition space where visitors access an array of interactive exhibits to get a feel for how to visit the BBG. Thinc Design was the exhibition designer for the new space.
Electrosonic faced numerous challenges in the Visitor Center. Working on a very tight schedule, the project required extensive coordination with Hadley Exhibits to ensure that all equipment fit smoothly and tightly inside wall-mounted and table-style interactives. Since the exhibits were designed to feature content that’s easily modified and updated, the AV components were selected to be flexible and easily maintained by BBG staff. For proper viewing of the content, Electrosonic also specified monitors offering optimum performance in the bright ambient light emitted by the new structure’s glass wall.
“The interior space is actually a window onto the gardens, so there’s a lot of ambient light streaming in and a lot of glare,” says Electrosonic account manager Bryan Abelowitz. “We revised our monitor selection to Samsung DX series high-brightness monitors, which have sensors that automatically adjust to light levels.”
Planning the visit with interactive maps
Visitors are welcomed by a three-screen interactive garden map depicting a graphical aerial layout of BBG, which will help them plan their visit. Electrosonic provided three ultra-narrow mullion Samsung UD55A displays to create one continuous map image. On a shelf beneath the wall-mounted map, a Dell interactive PC offering Links & Information resides alongside colorful printed info panels.
Adjacent to the map is a portrait-mode 46-inch / 117-cm Samsung LCD monitor displaying Today’s Events, an ever-changing roster of BBG happenings. A graphical Bloom Calendar is mounted perpendicular to the events schedule with another Dell interactive PC on the shelf below.
Two similarly-configured exhibits, one explaining BBG’s mission statement and the other tailored to update the frequent visitor, feature angled 40-inch / 102-cm Samsung LCD displays fed by Adtec signEdje HD MPEG media players triggered by motion sensors as visitors approach.
A portrait-mode 27-inch / 69-cm Samsung LED display with mount, which appears to float against the glass wall, features a video of BBG employees challenging visitors to a plant identification quiz. The display is fed by another Adtec signEdje HD MPEG player.
Sensing the Garden with interactive exhibits
Perhaps the most innovative interactives are three peek-a-boo tables detailing different areas of the garden and how visitors can explore by using their senses. Hinged, three-dimensional photos of trees, plants and birds can be lifted by small knobs to reveal 6-inch LCD screens; short films about the image in the photograph begin to play when the hatches are lifted.
“Small, solid-state Technovision MPEG players in the tables are triggered by a magnetic switch built into the hinge,” says Abelowitz. Additional push buttons on the tables enable visitors to hear the sounds of the garden and sniff the fragrances of the blooms.
Electrosonic also provided a custom AMX control system to streamline operations and allow non-professionals to maintain efficient control of the system. BBG purchased a small back up roster of equipment, which Abelowitz calls “a very smart thing to do,” as the Visitor Center’s interactives experience daily wear and tear.
The control room is housed in the basement under the exhibit area. Two equipment racks are outfitted with source, control and monitoring equipment; centralized control allows for remote monitoring. Electrosonic furnished systems training for BBG staff and will be providing onsite maintenance and technical support for the first year of the Visitor Center’s operation.
“Electrosonic was wonderful-- very attentive, very knowledgeable and willing to help. Everyone was great,” commented Sonal Bhatt, director of interpretation and exhibitions at Brooklyn Botanic Garden.
Richard Lewis Media Group designed the interactive content for the Visitor Center. At Electrosonic, Ellen Simich was the project manager and Ed O’Connor project engineer.
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The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...
Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...
NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.
