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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

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Six Flags renews and expands partnership with

The Coca-Cola Company for another 10 years

Update : 22/07/13 - 13h52 Published by François Mayné the 18 July 2012, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today announced a 10-year extension to their partnership agreement, designating Coca-Cola as Six Flags' Official Beverage Sponsor for all domestic parks. The new agreement begins January 2013 and builds on a 50-year relationship that began at Six Flags Over Texas, Six Flags' flagship park.

"We are extremely proud and excited to extend our valuable partnership with Coca-Cola, and expand our relationship that is built on innovation, service and quality brands," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

"This new agreement builds on 50 years of refreshing visitors at Six Flags parks. With acres of thrilling rides and attractions to explore, friends and families are sure to work up a thirst enjoying a day outdoors at one of Six Flags' 17 U.S. parks," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "Our diverse portfolio of full, low and no-calorie beverages offers the perfect choice for delicious, ice-cold refreshment for every Six Flags visitor."

The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts for Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas, juices and all frozen carbonated beverages. The companies will work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle® Zone, which first opened at Six Flags Great Adventure in Jackson, New Jersey in 2011.

Also, Six Flags and Coca-Cola will debut many marketing initiatives nationally, regionally and locally, including value-added promotions unique to each property, along with an extensive, fully-integrated media campaign featuring joint creative messaging on TV, radio, the internet and in cinemas. Additional programs will feature Six Flags rewards within the MyCokeRewards loyalty program, as well as social media and mobile phone campaigns.

In addition, Coca-Cola will be the Official Beverage Sponsor of many Six Flags special events, including spring and summertime music concerts and cultural events such as Festival Latino. Coca Cola will market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing on Coke's Swelter Stopper Tour.

Partnership - Marketing - The Coca-Cola Company - - - - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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IAAPA Attractions Expo
(26 articles found)

IAAPA Attractions Expo 2013 debuts next week in Orlando read more

World theme park capital Orlando is about to welcome the global attractions industry for the 2013 edition of IAAPA Attractions Expo, the annual...

EVENT | IAAPA Attractions Expo - Published on November 10, 2013

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | IAAPA Attractions Expo - Published on October 13, 2013

Theme Park Industry News Roundup – Issue #2 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. Unlike our "Theme Park Supplier's News of the Week" category of articles that we publish each...

NEW | IAAPA Attractions Expo - Published on July 23, 2013

Theme Park Industry News Roundup - Issue #1 read more

Along with our new "Suppliers News of the Week" category of articles that we started publishing last week, NewsParcs introduces today another round-up of information, focusing on general news of the theme parks' industry....

NEW | IAAPA Attractions Expo - Published on July 9, 2013

How Bolliger & Mabillard established its strong reputation : interview with director Walter Bolliger read more

Since 1988 when the two Swiss engineers Walter Bolliger and Claude Mabillard chose to leave Giovanola in order to found their own consulting...

FEATURE | IAAPA Attractions Expo - Published on February 6, 2013

Success in all areas for IAAPA Attractions Expo 2012 read more

The International Association of Amusement Parks and Attractions (IAAPA) has made a positive assessment of the IAAPA Attractions Expo 2012, the...

EVENT | IAAPA Attractions Expo - Published on December 7, 2012

Will Morey appointed IAAPA Chairman of the Board for a one-year term read more

The International Association of Amusement Parks and Attractions (IAAPA) has named Will Morey, President and CEO of Morey's Piers in Wildwood,...

CORPORATE | IAAPA Attractions Expo - Published on November 25, 2012

Ocean Park Hong Kong rewarded by The Applause Award 2012 read more

The Board of Governors of The Applause Award, one of the most prestigious award within the amusement and theme park industry, has announced the...