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Six Flags renews and expands partnership with

The Coca-Cola Company for another 10 years

Update : 22/07/13 - 13h52 Published by François Mayné the 18 July 2012, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today announced a 10-year extension to their partnership agreement, designating Coca-Cola as Six Flags' Official Beverage Sponsor for all domestic parks. The new agreement begins January 2013 and builds on a 50-year relationship that began at Six Flags Over Texas, Six Flags' flagship park.

"We are extremely proud and excited to extend our valuable partnership with Coca-Cola, and expand our relationship that is built on innovation, service and quality brands," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

"This new agreement builds on 50 years of refreshing visitors at Six Flags parks. With acres of thrilling rides and attractions to explore, friends and families are sure to work up a thirst enjoying a day outdoors at one of Six Flags' 17 U.S. parks," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "Our diverse portfolio of full, low and no-calorie beverages offers the perfect choice for delicious, ice-cold refreshment for every Six Flags visitor."

The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts for Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas, juices and all frozen carbonated beverages. The companies will work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle® Zone, which first opened at Six Flags Great Adventure in Jackson, New Jersey in 2011.

Also, Six Flags and Coca-Cola will debut many marketing initiatives nationally, regionally and locally, including value-added promotions unique to each property, along with an extensive, fully-integrated media campaign featuring joint creative messaging on TV, radio, the internet and in cinemas. Additional programs will feature Six Flags rewards within the MyCokeRewards loyalty program, as well as social media and mobile phone campaigns.

In addition, Coca-Cola will be the Official Beverage Sponsor of many Six Flags special events, including spring and summertime music concerts and cultural events such as Festival Latino. Coca Cola will market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing on Coke's Swelter Stopper Tour.

Partnership - Marketing - The Coca-Cola Company - - - - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Six Flags Entertainment Corp.
(35 articles found)

Theme Park Industry News Roundup – Issue #5 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | Six Flags Entertainment Corp. - Published on October 6, 2013

Six Flags presents its multi-million dollar investment plan for 2014 read more

U.S. operator Six Flags Entertainment has unveiled the upcoming year investment plan for all of its properties in the United States, Canada and...

NEW | Six Flags Entertainment Corp. - Published on September 3, 2013

Theme Park Supplier's News of the Week #7 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Six Flags Entertainment Corp. - Published on August 25, 2013

Six Flags reports record first half 2013 financial results read more

The world's largest regional theme park operator Six Flags has announced a record high $451 million of revenue (€338 million) for the first s...

CORPORATE | Six Flags Entertainment Corp. - Published on August 18, 2013

Theme Park Supplier's News of the Week #2 read more

We publish today the second issue of our new Theme Park Supplier's News of the Week series of articles, a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Six Flags Entertainment Corp. - Published on July 9, 2013

Attendance throughout global major theme parks reported more than 5% growth in 2012 read more

The global market for theme parks has behaved rather well in 2012. These are the conclusions of the 2012 Theme Index report released last week...

FEATURE | Six Flags Entertainment Corp. - Published on June 11, 2013

Six Flags Over Georgia President retires after a 45-year career with the operator read more

Six Flags Over Georgia today announced the retirement of its park president, Melinda Ashcraft, capping a 45 year career with Six Flags. Ashcraft...

CORPORATE | Six Flags Entertainment Corp. - Published on March 4, 2013

Another record annual results for Six Flags in 2012 read more

Just like Cedar Fair, its main competitor on the market of regional amusement park in North America, the group Six Flags Entertainment Corp. announced that it has signed once again record financial results in its fiscal year...

CORPORATE | Six Flags Entertainment Corp. - Published on February 21, 2013

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)