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Disney sets new nutrition standards for food &

beverage products in its U.S. theme parks & resorts

Update : 18:59 Published by François Mayné the 10 June 2012, Corporate.

Building on its nutrition guidelines established in 2006, The Walt Disney Company announced earlier this week that it now becomes the first major media company to introduce new standards for food advertising targeting kids and families.

By 2015, the group agrees that all food and beverage products advertised, sponsored, or promoted on its television channels, radio stations and within its tourist destinations in the U.S. will meet the nutrition guidelines. The latter are aligned to U.S. federal standards which promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.

Alongside its new advertising standards, Disney introduces the "Mickey Check" tool for food sold in stores, restaurants and food venues at its U.S. theme parks and resorts. By the end of 2012, an icon will appear on licensed foods products as well as on menus and select products to inform visitors that they meet the new standards.

Disney sets new nutrition standards for food & beverage products in its U.S. theme parks and resorts

In addition, Disney will enhance the Disney Magic of Healthy Living program (also launched in 2006) designed to offer families more well-balanced menus for children, mainly via nutritious sides and beverages such as carrots or low-fat milk. Of the more than 12 million kids’ meals served last year at Disney parks and resorts, the group estimates that 6 out of 10 parents have opted for a more balanced menu. Efforts will be made by further reducing sodium in kids’ meals and introducing new well-balanced kids’ breakfast meals.

“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

Nutritional standards are a social issue in the United States where the rate of obesity is one of the largest in the world. For more information, see the program of Disney Magic of Healthy Living.

Walt Disney Parks & Resorts - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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The Walt Disney Company (Group)
United States

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Group : The Walt Disney Company
Site : corporate.disney.go.com

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