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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards

Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando

CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks

NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12

EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...

NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...

NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11

NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6

NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Six Flags Entertainment launches integrated

marketing partnership with Nokia

Update : 13:35 Published by François Mayné the 7 May 2012, Corporate.

Six Flags Entertainment Corporation, the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada, announced today an integrated marketing and mobile development partnership with Nokia to support the new Lumia 900 and debut a custom application for Six Flags guests for all U.S. locations.

The partnership will provide Nokia with marketing opportunities across the Six Flags parks through its Media Network. Additionally, Nokia and Six Flags will partner on national sweepstakes and retail promotions.

Six Flags Entertainment launches integrated marketing partnership with Nokia

The centerpiece of the program is the development of a custom Six Flags application exclusively for Nokia Lumia consumers. The application will feature unique content for each participating Six Flags theme park, including an interactive map, information on attractions, food and shopping as well as special event listings, a custom day planner and video content from Six Flags TV. In addition, the application will present owners with exclusive benefits such as Nokia Nightly Offers that provide discounts each night on select in-park retail, restaurant or games locations.

"This partnership exemplifies and takes advantage of our entire portfolio of marketing assets and provides an incredible benefit to our guests," said David McKillips, senior vice president of corporate alliances for Six Flags Entertainment. "We are really excited to see the Nokia brand integrated into our parks and to deliver exclusive benefits to our guests."

Partnership - Marketing - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014

IAAPA Attractions Expo 2013 debuts next week in Orlando read more

World theme park capital Orlando is about to welcome the global attractions industry for the 2013 edition of IAAPA Attractions Expo, the annual...

EVENT | IAAPA Attractions Expo - Published on November 10, 2013

Difficult season for Compagnie des Alpes' amusement parks read more

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CORPORATE | Compagnie des Alpes - Published on November 10, 2013

Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, financial ...

NEW | Roundup of News - Published on October 21, 2013

Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | World Waterpark Association - Published on October 21, 2013

Disney to introduce first major Marvel attraction at Hong Kong Disneyland in 2016 read more

When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider...

NEW | Hong Kong Disneyland Resort - Published on October 13, 2013

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013

Theme Park Industry News Roundup – Issue #6 read more

Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...

NEW | Roundup of News - Published on October 13, 2013

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)