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Cedar Fair Entertainment Company has announced that the new night-time show at its flagship park, Cedar Point (Sandusky, Ohio), will be sponsored by Pepsi. Luminosity, Powered by Pepsi will transform the park's Midway into a dance club aglow with flames, lasers and more than one million lights that extend beyond the stage, illuminating rides and buildings.
Luminosity, Powered by Pepsi will take the stage with a grand opening on June 8 and is designed to capture imaginations of all ages. There will be an assortment of more than two dozen dancers, singers, drummers and other performers which will accompany guests on an adventure sure to stimulate their senses. The show culminates in an explosion of fireworks and pyrotechnics that will light up the sky.
"We are thrilled to partner with Pepsi and introduce our guests to a great evening of entertainment," said Bob Wagner, Cedar Fair's Vice President, Strategic Alliances. "Pepsi's music and live event expertise will play a critical role in bringing families and friends together for what is sure to be a memorable night."
"Cedar Point has been voted the Best Amusement Park in the World for 14 straight years and we're excited to be a part of taking the nighttime entertainment at this property to a new level," said Stacy Reichert, Senior Vice President, National Sales and Chief Customer Officer, PepsiCo Foodservice. "We look forward to working with Cedar Point to further promote this experience, and provide guests with opportunities to connect with their families and friends while enjoying PepsiCo beverages."
Cedar Point opens for the summer on Saturday, May 12 and will be open daily through Labor Day, Monday, Sept. 3, 2012.
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Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, financial ...
The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...
Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...