Fermer
or with Facebook
Facebook Connect
Log in to my account : » Forgot your password ? » I want to subscribe
ABOUT NEWSPARCS HOME ARTICLES
ex: Futuroscope, Simworx
Information
My Account
advertisement
Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
  • Top Stories
  • Supplier's News
  • WWA
  • Hong Kong Disneyland
  • Supplier's News
  • Industry News
  • Premier Rides
  • Industry News
  • Euro Attractions Show

Latest Industry News

CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6
581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

NewsParcs, connecting the theme park industry!

EAS 2013 NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Sony partnering with Disney Parks in a co-branded

marketing campaign

Update : 17:49 Published by François Mayné the 15 April 2012, Corporate.
Sony Electronics announced it has teamed up with Walt Disney Parks and Resorts to promote its latest line of Handycam® camcorders in a new integrated marketing campaign that focuses on capturing and sharing family memories.

The "Share Magical Memories" co-branded campaign kicks off with a unique online contest and dedicated website hosted by Disney Interactive at www.disney.com/memories, where guests can submit a written entry about a special someone in their life, a family member, friend or educator, who has helped create a lasting memory. A panel of judges will review the stories about the special memory makers and select five grand prize winners. Each grand prize winner will receive a vacation for themselves and three guests, plus a vacation for their memory makers and three guests to Walt Disney World Resort. The winning families will also receive a Sony® HDR-PJ260V projector camcorder to document new memories before, during, and after their experience at Disney Parks.

There will also be a weekly sweepstakes on disney.com/memories where guests can enter daily on the site or text "SONY" to DISNEY (347639) on their mobile devices, for a chance to win prizes such as a $200 Disney gift card and a Sony HDR-PJ260V camcorder. One winner will be awarded per week.

"Sony is thrilled to be working with Disney Parks to promote its new line of Handycam camcorders," said Hidenori Toyoda, director of the camcorder business at Sony Electronics. "It's a perfect fit - they create magical memories for families and we make the products to capture and share those memories."

Sony partnering with Disney Parks in a co-branded marketing campaign

To support the campaign, a series of custom videos showcasing the new camcorders will be produced and featured on the website and in retail stores. Some videos will be more educational and showcase the benefits of Handycam camcorder features. Videos will also be recorded at the Disney Parks capturing guest's favorite Disney memories along with beloved Disney characters. In addition to the video series, the campaign will also be promoted through Sony and Disney's various social media channels.

"We are equally delighted to be working with Sony on this program," said Scott Cassidy, senior vice president, Disney Global Alliance Marketing. "Their newest line of Handycam camcorders clearly takes the idea of capturing and preserving great Disney Parks memories to a whole new level."

The "Share Magical Memories" campaign will also have a strong presence at Sony Stores and select electronics retailers nationwide. As part of the campaign, Sony and Disney will offer a Gift with Purchase program where consumers can purchase Sony HD Handycam camcorders and receive an exclusive, limited-edition Disney item from May 14 through Sept. 30. Additionally, a specially designed experience for mobile phones will feature video and images, as well as allow consumers to enter the contest or sweepstakes.
Written by François Mayné François Mayné Publishing Director » Contact Us
» all articles
Walt Disney Parks & Resorts (Group)
United States Group : Walt Disney Parks & Resorts
Site : corporate.disney.go.com

All Articles(613 articles found)

NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014
IAAPA Attractions Expo 2013 debuts next week in Orlando read more

World theme park capital Orlando is about to welcome the global attractions industry for the 2013 edition of IAAPA Attractions Expo, the annual...

EVENT | IAAPA Attractions Expo - Published on November 10, 2013
Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Compagnie des Alpes - Published on November 10, 2013
Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, financial ...

NEW | Roundup of News - Published on October 21, 2013
Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | World Waterpark Association - Published on October 21, 2013
Disney to introduce first major Marvel attraction at Hong Kong Disneyland in 2016 read more

When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider...

NEW | Hong Kong Disneyland Resort - Published on October 13, 2013
Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013
Theme Park Industry News Roundup – Issue #6 read more

Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...

NEW | Roundup of News - Published on October 13, 2013
Select Articles

more search options less search options

Magazine
dynamic navigation : activateddesactivatedjavascript off
Member of :