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TEA's SATE 2012 conference to be held September
19-21 at Disneyland Paris
Update : 17/09/12 - 17h42Published by François Mayné the 12 April 2012, Event.
The international nonprofit alliance Themed Entertainment Association (TEA) - representing some 7,000 creative specialists around the world - will host its traditionnal SATE (Story, Architecture, Technology, Experience) conference at Disneyland Paris, from September 19 to 21.
The event, that is now organized alternately between North America and Europe, will be co-chaired by ECA2 founder Yves Pépin and famous Imagineer Joe Rohde under the themes of cultural diversity & experience design.
Yves Pépin announced, “The theme for SATE 2012 is: Cultural diversity in Themed Entertainment: Obstacle or Opportunity? We address this question: Armed with the storytelling techniques, architectural standards, and technologies of globalization, is 'themed entertainment' contributing to unproductive stereotypes, highlighting our cultural differences, or is it giving our global community a tremendous opportunity to find new ways of expression through its diversity?"
Joe Rohde said, "This conference offers critical dialog of import to all who are in business (or who want to be) to create, design, supply and operate visitor attractions, including museums, travel, entertainment, gaming, resorts and world expos. The two-and-a-half days we will share together also promise an invaluable, trans-national networking opportunity for all who attend.”
SATE 2012 sessions will include case studies, testimonials and panel discussions covering the global attractions industry. The cross-cultural dialog will span the mature markets of the US and Europe, the rapidly expanding markets of Asia, and the emerging markets of the Middle East & South America. The conference will be in French and English, with simultaneous translation provided.
SATE 2012 will be held at the Disney's Hotel Newport Bay Club, the biggest hotel and convention center of Disneyland Paris' resort. Registration will open soon at the TEA Box Office at www.teaconnect.org. Last year's conference was completely sold out.
About the SATE 2012 co-chairs
SATE 2012 co-chair Joe Rohde and Yves Pépin are celebrated industry leaders and design innovators; accolades for both include having been honored with TEA's lifetime achievement award.
Joe Rohde is a 30-year veteran of The Walt Disney Company, starting his career as a model designer on Epcot, and continuing with projects for Disneyland Park in Anaheim, Calif.; Walt Disney World Resort in Orlando, Fla.; and Disneyland Paris. Joe led the team that conceptualized, designed and built Disney's Animal Kingdom at the Walt Disney World Resort. He continues to oversee new attractions for that park and is also responsible for the creative design and content of Aulani, A Disney Resort and Spa, at Ko Olina, O'ahu, Hawai'i, which debuted in August 2011.
Yves Pepin is a globally renowned innovator in the design and production of large-scale, multimedia spectaculars. He invented and developed, in the 1980s, the technique of film projection on waterscreens - since adopted by Disney, Universal and others. Some of his most noted accomplishments include the Beijing 2008 Olympic Games Ceremonies (Artistic Adviser) and the pyrotechnic show for the Eiffel Tower Millennium celebration in 2000 (Producer). He is creative consultant to the Yeosu Expo 2012 Committee on the Big-O project. He founded and ran ECA2 for some 25 years and is now an independent show producer.
You can follow SATE 2012 on Twitter @TEA_SATE and use the hashtag #SATE2012
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