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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

Tag : Partnership(26 articles found)

Plans for a Twentieth Century Fox Theme Park unveiled by Resorts World Genting in Malaysia read more

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PROJECT | - Published on August 11, 2013

Theme Park Supplier's News of the Week #4 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, financial...

NEW | Roundup of News - Published on July 23, 2013

Theme Park Industry News Roundup – Issue #2 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. Unlike our "Theme Park Supplier's News of the Week" category of articles that we publish each...

NEW | Roundup of News - Published on July 23, 2013

Cedar Fair selects The Coca-Cola Company as new Official Beverage Sponsor read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company announced...

CORPORATE | Cedar Fair Entertainment - Published on October 26, 2012

RGH signs agreement for an Interactive Adventure for The Red Sea Astrium in Jordan read more

Rubicon Group Holding (RGH), designer and project manager for The Red Sea Astrarium (TRSA), has signed a licensing agreement with the American...

PROJECT | RGH Themed Entertainment - Published on October 22, 2012

Cedar Fair announces extended partnership with The ICEE Company read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, today announced an extended multi-year...

CORPORATE | Cedar Fair Entertainment - Published on October 18, 2012

Disneyland Paris selects OSRAM AG as new official lighting partner read more

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CORPORATE | Disneyland Paris - Published on October 2, 2012

Six Flags renews and expands partnership with The Coca-Cola Company for another 10 years read more

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today...

CORPORATE | Six Flags Entertainment Corp. - Published on July 18, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)