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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

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Compagnie des Alpes
(25 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

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CORPORATE | Compagnie des Alpes - Published on November 10, 2013

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Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Compagnie des Alpes - Published on September 29, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

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CORPORATE | Compagnie des Alpes - Published on September 9, 2013

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NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | Compagnie des Alpes - Published on August 11, 2013

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The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Compagnie des Alpes - Published on June 18, 2013

Attendance throughout global major theme parks reported more than 5% growth in 2012 read more

The global market for theme parks has behaved rather well in 2012. These are the conclusions of the 2012 Theme Index report released last week...

FEATURE | Compagnie des Alpes - Published on June 11, 2013

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CORPORATE | Compagnie des Alpes - Published on February 2, 2013

Bellewaerde Park prepares the opening of Huracan with ZIERER and TAA Industries read more

While the opening of the season is approaching at Bellewaerde Park, the management team of the Belgian amusement park wished to invite the media...