Latest Industry News

CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando

CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks

NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12

EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...

NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...

NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11

NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6

NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...

581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

NewsParcs, connecting the theme park industry!

Supplier's News

NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné