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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

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Futuroscope
(21 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Futuroscope - Published on November 10, 2013

Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Futuroscope - Published on September 29, 2013

Euro Attractions Show 2013 kicks off this week at Paris Expo Porte de Versailles read more

All players of the European attractions industry are now ready to gather together at the tenth edition of the Euro Attractions Show, which is...

EVENT | Futuroscope - Published on September 15, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

Adverse weather conditions at the beginning of the season and the ever difficult economic conditions in Europe have negatively impacted the activities...

CORPORATE | Futuroscope - Published on September 9, 2013

Overview of Euro Attractions Show 2013 conference programme with Jakob Wahl of IAAPA Europe read more

The amusement park industry will gather from September 18 to 20 at the Porte de Versailles exhibition center in Paris for the 2013 edition of...

FEATURE | Futuroscope - Published on August 18, 2013

Leading trade union for French attractions industry SNELAC held its 13th annual meeting with success read more

Friendly. That's the word that sums up the 13th annual meeting of members of SNELAC, the leading trade union for the attractions industry in...

EVENT | Futuroscope - Published on June 18, 2013

Compagnie des Alpes' leisure park activity is down in first half of FY 2012-2013 read more

The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Futuroscope - Published on June 18, 2013

Compagnie des Alpes shows its new strategic ambitions for the leisure park market read more

Compagnie des Alpes (CDA), which operates in Europe a dozen leisure parks and attractions including Parc Asterix, Futuroscope, the Grévin Wax ...