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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

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Electrosonic
(15 articles found)

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | Electrosonic - Published on October 13, 2013

TEA's experience design conference SATE 2013 debuts this week in Savannah, USA read more

The non-profit organization Themed Entertainment Association is organizing its 9th annual conference on experience design SATE 2013 from October...

EVENT | Electrosonic - Published on September 29, 2013

Theme Park Supplier's News of the Week #6 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Electrosonic - Published on August 18, 2013

Record attendance at Asian Attractions Expo 2013 reflects fast growing Asian market read more

The attractions industry professionals are unanimous: business is now expanding in an exponential way in Asia. As recently emphasized the TEA...

EVENT | Electrosonic - Published on June 25, 2013

Electrosonic to exhibit for the first time at the 15th edition of RAAPA in Moscow read more

Electrosonic will be exhibiting for the first time at the 15th Russian Association of Amusement Parks and Attractions Expo (RAAPA) in Moscow...

EVENT | Electrosonic - Published on February 24, 2013

Electrosonic promotes Rob Smith as General Manager of Service for EMEA read more

Electrosonic the audio-visual specialist company, has announced the promotion of Rob Smith to General Manager of Service for Europe, Middle East...

CORPORATE | Electrosonic - Published on January 27, 2013

Electrosonic appoints Paul Taylor as Sales Manager of Cultural Entertainment and Leisure read more

The international audio-visual group Electrosonic has announced the promotion of Paul Taylor to Sales Manager of the Cultural Entertainment ...

CORPORATE | Electrosonic - Published on January 8, 2013

Electrosonic acquires Global Immersion, a leading digital immersive theater designer and integrator read more

The international audio-visual group Electrosonic today announces the acquisition of Global Immersion, a leader in the design and integration o...

CORPORATE | Electrosonic - Published on December 11, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)