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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

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Premier Rides
(17 articles found)

Premier Rides wins €8 million contract to build a launch coaster at Plopsa's Holiday Park in 2014 read more

Theme park operator Plopsa Group has announced its plans to open an €8 million (approx $10.9 million) launch coaster in its Holiday Park property i...

NEW | Premier Rides - Published on October 6, 2013

Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Premier Rides - Published on September 29, 2013

Theme Park Supplier's News of the Week #2 read more

We publish today the second issue of our new Theme Park Supplier's News of the Week series of articles, a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Premier Rides - Published on July 9, 2013

Premier Rides signs its largest service contract with Ocean Park Hong Kong read more

Premier Rides’ aftermarket ride support division, Premier Service™, has been selected by the 2012 Applause Award winner, Ocean Park Hong Kon...

NEW | Premier Rides - Published on March 20, 2013

Premier Rides welcomes Pete Barto as new Director of Sales read more

Theme park attraction supplier Premier Rides has welcomed Pete Barto to the company in the position of Director of Sales. "Traveling directly...

CORPORATE | Premier Rides - Published on October 18, 2012

Six Flags unveils new thrill and family rides, extreme water slides and unique shows for 2013 read more

Six Flags Entertainment Corporation, the world’s largest regional theme park company, today announced that it will introduce another exciting ar...

NEW | Premier Rides - Published on August 30, 2012

Premier Rides President Jim Seay talked safety at IAAPA's Asian Attractions Expo 2012 read more

Jim Seay, president of attractions supplier Premier Rides and chairman of global safety standards group ASTM Committee F24, delivered the kick-off...

CORPORATE | Premier Rides - Published on June 14, 2012

Speed - The Ride will reopen at a new location in Las Vegas read more

Last May, we were reporting that the Sahara Hotel & Casino on the Las Vegas Strip was closing down due to financial issues. The hotel featured...

PROJECT | Premier Rides - Published on April 23, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)