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Nickelodeon and Movie Park Germany renew

their licensing deal

Update : 17:49 Published by François Mayné the 7 April 2012, Corporate.

The U.S. company Nickelodeon and theme park Movie Park Germany (Parques Reunidos Group) announced the renewal of their strategic partnership signed in 2007 around NICKLAND, a themed area on characters from the popular television channel including SpongeBob, Dora the Explorer and Jimmy Neutron.

The agreement provides that Movie Park Germany will retain rights to use Nickelodeon's licensing for a period of six years. This includes the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

“We’re thrilled to continue our strategic partnership with Movie Park Germany," said Patrick Alders, Managing Director, Nickelodeon Germany. “NICKLAND has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, NICKLAND has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” said Wouter Dekkers, General Manager of Movie Park Germany.

“We’re always excited to offer kids and families around the world unique and innovative Nickelodeon entertainment experiences through world class partners such as Movie Park Germany. NICKLAND will continue to offer the ultimate interactive Nick experience and remain one of Movie Park's most popular attractions,” added Gerald Raines, Vice President, Nickelodeon Recreation Business Development.

Partnership - Parques Reunidos - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Movie Park Germany (Amusement park)
Germany

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Group : Parques Reunidos
Site : www.movieparkgermany.de

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Bolliger & Mabillard
(13 articles found)

Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, financial ...

NEW | Bolliger & Mabillard - Published on October 21, 2013

Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Bolliger & Mabillard - Published on September 29, 2013

Bolliger & Mabillard to supply world's longest inverted roller coaster at Kings Island in 2014 read more

Midwest USA largest amusement park Kings Island, part of the Cedar Fair Entertainment Company, has announced earlier this month its plans to...

NEW | Bolliger & Mabillard - Published on August 18, 2013

How Bolliger & Mabillard established its strong reputation : interview with director Walter Bolliger read more

Since 1988 when the two Swiss engineers Walter Bolliger and Claude Mabillard chose to leave Giovanola in order to found their own consulting...

FEATURE | Bolliger & Mabillard - Published on February 6, 2013

Wild Eagle : a Bolliger & Mabillard Wing Coaster as the culmination of Dollywood's expansion read more

Last June, NewsParcs attended the 35th edition of Coaster Con, the main annual event of the American Coaster Enthusiasts (ACE), the U.S. association...

NEW | Bolliger & Mabillard - Published on September 10, 2012

Cedar Point to open world's largest and highest Wing Coaster in 2013 : GateKeeper read more

Cedar Point, the largest seasonal amusement park of Cedar Fair group located in Sandusky, Ohio, announced a few days ago it would invest for...

NEW | Bolliger & Mabillard - Published on August 18, 2012

X-Flight : A new Wing Coaster from Bolliger & Mabillard takes flight at Six Flags Great America read more

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NEW | Bolliger & Mabillard - Published on June 15, 2012

PortAventura opens Europe's tallest roller coaster Shambhala read more

The sun of Catalonia was of the party last May 12 at PortAventura in Spain for the grand opening of what is now the Europe's tallest roller coaster...

FEATURE | Bolliger & Mabillard - Published on May 22, 2012

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)