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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Cedar Fair announces new F&B partnership

with Crave™

Update : 13:17 Published by François Mayné the 6 April 2012, Corporate.

Cedar Fair Entertainment Company (NYSE: FUN) announced a new multi-year partnership with Crave™, an innovative chocolate milk product manufactured by Upstate Niagara Cooperative, Buffalo, New York. Crave™ will become the exclusive "flavored milk" at select Cedar Fair properties nationwide.

The partnership includes multiple points of sale placements, fully-integrated media support, in venue signage and exclusive product placement and licensing rights.

"We are always looking at new products and services that we feel will enhance our guests' experience," says Bob Wagner, corporate vice president of strategic alliances for Cedar Fair. "Crave™ is an ideal partner for Cedar Fair, and we are excited to introduce such a revolutionary beverage to our guests this season. We look forward to growing our relationship with Upstate Niagara Cooperative in the future and welcome them to our team."

A pioneer in the dairy industry, Upstate Niagara Cooperative uses an inventive process that allows Crave™ to be stored at room temperature – like sodas or juices – until ready to enjoy. Crave™ is packaged in an ultra-cold aluminum Frost Flow bottle that chills fast and keeps milk colder for a longer period of time. This creative beverage concept will be a benefit to busy guests of all ages at select Cedar Fair parks since the product will stay fresh; plus it will provide a new wholesome snack option for active amusement park-goers.

"Cedar Fair is known for operating the best amusement parks in the world and partnering with them is a major accomplishment for Upstate Niagara Cooperative, its member farmers and Crave™," says Ken Voelker, director of marketing at Upstate Niagara Cooperative.

Crave™ will be sold at the following Cedar Fair properties: California’s Great America in Santa Clara, Calif., Carowinds in Charlotte, N.C., Dorney Park & Wild Water Kingdom in Allentown, Pa., Kings Dominion near Richmond, Va., Kings Island near Cincinnati, Ohio, Knott’s Berry Farm in Buena Park, Calif., Knott’s Soak City Waterparks in Palm Springs and Chula Vista, Calif., Michigan’s Adventure in Muskegon, Mich., Valleyfair in Shakopee, Minn., Worlds of Fun and Oceans of Fun in Kansas City, Mo.

Partnership - Catering - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)