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Disneyland Paris : 20-years of positive economic and
A twenty-year study of the Disneyland Paris economic and social impact confirms its long-term contribution to developing the French economy and the Eastern Paris region as a major tourist destination.
The study was conducted on behalf of the Inter-ministerial Delegation for the Euro Disney project in France, and co-funded by the Marne-la-Vallee Public Development Body (EPAFRANCE) and Euro Disney S.C.A. Covering the period from 1992 to 2012, it highlights the many contributions that have been made. These include increasing France’s attractiveness as a tourist destination, producing added value for the economy, creating jobs, and shifting the economic balance in the Ile-de-France region further towards the east. The study also suggests the site’s strong potential in terms of land use in the Grand Paris project [Greater Paris project].
The investments made and the relationships created with institutions and local authorities since the opening have led to the emergence of a major European tourist destination and the development of a true urban centre at Val d'Europe.
"Allowing mobilization of 7 billion euros of investment, the 20-year partnership with Disneyland Paris has facilitated a harmonious and balanced development of the land. Thanks to the Amendment to the Main Agreement signed in September 2010, this virtuous process can continue and contribute significantly to meeting the needs for housing and jobs” commented Daniel Canepa, Inter-ministerial Delegate for the Euro Disney project.
As Europe’s number one tourist destination, with the fifth largest hotel accommodation capacity in France, Disneyland Paris plays a fundamental role in the economic activity of its region. It generates ongoing activity in other industries, both upstream and downstream. According to the survey, the company has generated 50 billion euros in direct and indirect added value, and 37 billion euros in tourism-related revenues over twenty years.
The study also indicates that Disneyland Paris’s activity supports an annual average of 55,000 direct, indirect and induced jobs in France, while generating nearly 20,000 jobs in the Seine-et-Marne area over the last twenty years. Based on current activity at the destination, this means that each job at the Disneyland Paris centre corresponds with three additional jobs elsewhere in France. Disneyland Paris has become the leading single-site employer in the Ile-de-France region, and the largest private employer in Seine-et-Marne.
"Just as Disneyland Paris is celebrating its 20th Anniversary, the results of this study reflect the contribution made through Euro Disney’s successful integration into a landscape that it has helped develop for 25 years. They also confirm the success of our strategy, while illustrating Disneyland Paris’s sense of social responsibility in areas such as long-term employment and sustainable land development, ” said Philippe Gas, Chief Executive Officer of Euro Disney SAS. "This study encourages us to go even further, by continuing to innovate through our partnership with the French public authorities, in the development of our tourist destination and, more generally, the Eastern Paris region.”
20 years of contribution in figures
- 250 million visitors - 50 billion euros of direct, induced and indirect added value
- 59 billion euros spent in France by Disneyland Paris guests during their visits including 37 billion euros spent in France by Disneyland Paris’ foreign guests corresponding to 6.2% of France’s tourism revenues in foreign- 7 billion euros invested
- 55.000 jobs generated each years
- 1 job at Disneyland Paris generated nearly 3 jobs elsewhere in France
- Nearly 5% of 76.8 billion tourists who came to France also visited Disneyland Paris in 2010
- 9.4 % of hotel room nights in the Ile-de-France region and 69.5% of the Seine-et-Marne Département.
For more details, please visit Disneyland Paris' corporate website www.eurodisney.com
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