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Six Flags signs a new partnership with 7-Eleven, Inc.

Update : 21:29 Published by François Mayné the 15 March 2012, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX) announced a new partnership with 7-Eleven, Inc., the largest chain in convenience retailing, for its Slurpee® drink to be the Official Frozen Carbonated Beverage of Six Flags.

The company stated that "Slurpee fans" can now enjoy their favorite frozen beverage at all 11 Six Flags U.S. theme parks, marking the first time in history the beverage has been widely distributed outside 7-Eleven retail stores. To celebrate, 7-Eleven and Six Flags will offer guests exclusive ride-time events at 7:11 p.m. during special nights at the parks, giveaways, games and other activities. In addition, an exclusive, refillable Slurpee souvenir cup will be available for purchase at all participating Six Flags parks starting Memorial Day weekend. Beginning June 1, guests may bring their 32-oz. Slurpee Six Flags Souvenir cup to a local 7-Eleven to refill their drink for only 99 cents.

In June, participating 7-Eleven stores will kick off the Twister Cup Sweepstakes and award one grand prize winner a trip to Six Flags Great America, which includes the ultimate "twisting" experience on X-Flight—the ground-breaking new wing coaster opening this spring. 7-Eleven and Six Flags fans can enter the sweepstakes by registering for Slurpee Nation Rewards at www.slurpee.com and redeeming the sweepstakes entry in the rewards catalog.

"Six Flags is an ideal destination for family and friends to join together and have fun, so we are thrilled to partner with 7-Eleven and provide our customers with a Slurpee drink to make their trip even more enjoyable ," said Jeff Portugal, vice president of corporate alliances and partnership marketing at Six Flags. "Slurpee drinks will fit seamlessly into our beautiful theme park environment."

"Enjoying Slurpee drinks while spending a day at Six Flags in the spring or summer is a real treat for families, kids and teens," said Laura Gordon, 7-Eleven vice president of brand innovation." At some park locations where 7-Eleven may not have stores nearby and Slurpee drinks aren't available, the opportunity to enjoy the frozen beverage at Six Flags may be a new treat. Bottom-line, Six Flags and Slurpee beverages are all about having fun, so it's an ideal fit to make Slurpee drinks even more convenient for our customers where they play."

Partnership - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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IAAPA Attractions Expo
(26 articles found)

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The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

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