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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

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Six Flags signs a new partnership with 7-Eleven, Inc.

Update : 21:29 Published by François Mayné the 15 March 2012, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX) announced a new partnership with 7-Eleven, Inc., the largest chain in convenience retailing, for its Slurpee® drink to be the Official Frozen Carbonated Beverage of Six Flags.

The company stated that "Slurpee fans" can now enjoy their favorite frozen beverage at all 11 Six Flags U.S. theme parks, marking the first time in history the beverage has been widely distributed outside 7-Eleven retail stores. To celebrate, 7-Eleven and Six Flags will offer guests exclusive ride-time events at 7:11 p.m. during special nights at the parks, giveaways, games and other activities. In addition, an exclusive, refillable Slurpee souvenir cup will be available for purchase at all participating Six Flags parks starting Memorial Day weekend. Beginning June 1, guests may bring their 32-oz. Slurpee Six Flags Souvenir cup to a local 7-Eleven to refill their drink for only 99 cents.

In June, participating 7-Eleven stores will kick off the Twister Cup Sweepstakes and award one grand prize winner a trip to Six Flags Great America, which includes the ultimate "twisting" experience on X-Flight—the ground-breaking new wing coaster opening this spring. 7-Eleven and Six Flags fans can enter the sweepstakes by registering for Slurpee Nation Rewards at www.slurpee.com and redeeming the sweepstakes entry in the rewards catalog.

"Six Flags is an ideal destination for family and friends to join together and have fun, so we are thrilled to partner with 7-Eleven and provide our customers with a Slurpee drink to make their trip even more enjoyable ," said Jeff Portugal, vice president of corporate alliances and partnership marketing at Six Flags. "Slurpee drinks will fit seamlessly into our beautiful theme park environment."

"Enjoying Slurpee drinks while spending a day at Six Flags in the spring or summer is a real treat for families, kids and teens," said Laura Gordon, 7-Eleven vice president of brand innovation." At some park locations where 7-Eleven may not have stores nearby and Slurpee drinks aren't available, the opportunity to enjoy the frozen beverage at Six Flags may be a new treat. Bottom-line, Six Flags and Slurpee beverages are all about having fun, so it's an ideal fit to make Slurpee drinks even more convenient for our customers where they play."

Partnership - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Bellewaerde Park
(9 articles found)

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Bellewaerde Park - Published on November 10, 2013

Compagnie de Alpes' leisure park sales continue to decline in the third quarter read more

Adverse weather conditions at the beginning of the season and the ever difficult economic conditions in Europe have negatively impacted the activities...

CORPORATE | Bellewaerde Park - Published on September 9, 2013

Theme Park Industry News Roundup – Issue #3 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. This Industry Roundup reports news specifically on operators, owners, trade associations and...

NEW | Bellewaerde Park - Published on August 11, 2013

Theme Park Supplier's News of the Week #4 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, financial...

NEW | Bellewaerde Park - Published on July 23, 2013

Compagnie des Alpes' leisure park activity is down in first half of FY 2012-2013 read more

The French operator Compagnie des Alpes (CDA), which owns a dozen leisure parks and attractions in Europe and North America - including Parc...

CORPORATE | Bellewaerde Park - Published on June 18, 2013

Bellewaerde Park prepares the opening of Huracan with ZIERER and TAA Industries read more

While the opening of the season is approaching at Bellewaerde Park, the management team of the Belgian amusement park wished to invite the media...

NEW | Bellewaerde Park - Published on January 30, 2013

Bellewaerde Park to open an indoor family coaster manufactured by Zierer in 2013 read more

The Belgian wildlife and amusement park Bellewaerde Park, owned by Compagnie des Alpes, announced a few days ago its plans for for the 2013 season...

NEW | Bellewaerde Park - Published on September 28, 2012

Belgian theme parks counterattack pessimistic weather reports read more

This isn't really a surprise, the poor weather conditions in Belgium have not really been up to the expectations of theme parks operators since...