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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards

Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando

CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks

NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12

EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...

NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...

NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11

NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6

NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...

581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

NewsParcs, connecting the theme park industry!

Supplier's News

NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Six Flags names Lowe's Official Home Improvement

Retailer and Opening Weekend presenting sponsor

Update : 19:29 Published by François Mayné the 1 March 2012, Corporate.

Six Flags Entertainment Corporation today announced a new marketing relationship with Lowe's, the world's second largest home improvement retailer, to be the Official Home Improvement Retailer and presenting sponsor of Opening Weekend at participating Six Flags parks across the country.

As the official opening weekend sponsor, Lowe's will be integrated into Six Flags' marketing efforts on both the national and local levels this spring. Additional support will include social media outreach, radio promotions, and in-park giveaways.

"Our strategic alliance with Lowe's is perfect as we prepare our parks for opening weekend events ," said David McKillips, senior vice president of corporate alliances at Six Flags. "We look forward to providing new, exciting benefits to our mutual customer base."

"Six Flags has a national presence and its locations align well with several of Lowe's top markets," said David Geren, Lowe's vice president of marketing. "Sponsoring their grand opening weekends presents a great opportunity for Lowe's to engage with key consumers in these areas at an important time of year ."

The season-long relationship will include brand messaging across the Six Flags Media Networks with out-of-home signage, digital advertising and Lowe's branded content on the official website of Six Flags.

2012 Opening Weekends for Participating Parks

Six Flags Over Texas and Six Flags Fiesta Texas – March 3 and 4

Six Flags Over Georgia and Six Flags Discovery Kingdom – March 17 and 18

Six Flags Magic Mountain – March 24 and 25

Six Flags America – March 31 and April 1

Six Flags Great Adventure – April 5 through 8

Six Flags St. Louis – April 6 through 8

Six Flags New England – April 14 and 15

Six Flags Great America – May 5 and 6

The Great Escape – May 19 and 20

Marketing - Partnership - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014

IAAPA Attractions Expo 2013 debuts next week in Orlando read more

World theme park capital Orlando is about to welcome the global attractions industry for the 2013 edition of IAAPA Attractions Expo, the annual...

EVENT | IAAPA Attractions Expo - Published on November 10, 2013

Difficult season for Compagnie des Alpes' amusement parks read more

The Compagnie des Alpes leisure parks recorded disappointing financial results during fiscal year 2012/2013 which ended on September 30. The...

CORPORATE | Compagnie des Alpes - Published on November 10, 2013

Theme Park Supplier's News of the Week #12 read more

Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, financial ...

NEW | Roundup of News - Published on October 21, 2013

Success for the 33th symposium and trade show of the World Waterpark Association read more

The World Waterpark Association (WWA), the global leading water-leisure trade association, has made a positive assessment of its 33th annual...

EVENT | World Waterpark Association - Published on October 21, 2013

Disney to introduce first major Marvel attraction at Hong Kong Disneyland in 2016 read more

When The Walt Disney Company acquired Marvel Entertainment in 2009, its intention was to strengthen its position as a leading global provider...

NEW | Hong Kong Disneyland Resort - Published on October 13, 2013

Theme Park Supplier's News of the Week #11 read more

The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013

Theme Park Industry News Roundup – Issue #6 read more

Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...

NEW | Roundup of News - Published on October 13, 2013

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)