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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

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Thrills Rise for SEGA at Six Flags' Fright Fest

Update : 19:06 Published by François Mayné the 19 October 2011, Corporate.

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and SEGA® of America, Inc. introduced a program to promote three video game titles at Six Flags Fright Fest, which is presented by SNICKERS®.

SEGA will be promoting their newest game titles, Sonic Generations(TM), Rise of Nightmares(TM), and The House of the Dead: OVERKILL(TM) - Extended Cut, at Six Flags theme parks across the country through the end of October. The multi-faceted promotion includes hands-on SEGA Game Zones at participating parks and marketing across Six Flags Digital Networks, including Six Flags TV, Digital Menu Boards, and Jumbotron networks.

Sonic Generations, rated E for "Everyone" will be featured throughout the parks during the day. Both Rise of Nightmares and The House of the Dead, rated M for "Mature" audiences, will be highlighted during the Fright Fest night-time events that feature bone-chilling walk-through attractions, eerie shows and teeth-chattering thrill rides geared toward older audiences.

As a part of the partnership, Six Flags will launch the "Rise of Nightmares Six Flags Fright Fest Sweepstakes" that allows guests a chance to win a VIP package valid for the 2012 season as well as a Rise of Nightmares game and custom Xbox 360® video game entertainment system from Microsoft with Kinect(TM). The sweepstakes will be promoted via the Six Flags Media Networks, at sixflags.com, and through local in-market radio stations.

Six Flags and SEGA introduced a program to promote three video game titles at Six Flags fright Fest.

"Six Flags and SEGA® games are both synonymous with adrenaline-pumping thrills and excitement, " said Marcella Churchill, Director of Marketing at SEGA of America. "Sonic the Hedgehog has entertained the masses for over 20 years with its fast-speed fun while The House of the Dead and Rise of Nightmares are bringing over-the-top horror to the mature living rooms. We could not think of a better partnership to express these qualities. "

"This partnership is a true testament to our ability to tailor programming suitable for a specific demographic, " said David McKillips, Senior Vice President Corporate Alliances & Partnership Marketing. "Sonic Generations is the perfect fit for our family-themed daytime entertainment just as Rise of Nightmares and The House of the Dead, both M-rated, will only be enjoyed by our more mature audiences at Fright Fest night events. "

Six Flags is open for Fright Fest weekends in October. For more information, visit frightfest.sixflags.com

Partnership - Video games - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Six Flags Entertainment Corp. (Group)
United States

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Group : Six Flags Entertainment Corp.
Site : investors.sixflags.com

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)