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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Compagnie des Alpes Reveals Musée Grévin to Open

in 2013 in Montreal

Update : 16:10 Published by François Mayné the 16 September 2011, New.

Compagnie des Alpes (CDA) has placed the cornerstone of its international expansion of the Grévin brand, with the planned opening of a Musée Grévin in Montreal. This will be the first Musée Grévin outside France.

Dominique Marcel, Chairman and Chief Executive Officer of CDA, stated: “I am delighted to see in this project the materialization of one of our major strategies, brand enhancement. Grévin, a well-known brand with a solid economic model and a track record of profitability, is obviously vital to this strategy. The opening of the Montreal site will be the first concrete example of international expansion of this model and brand, with more to come in the months following. ”

Musée Grévin Montreal, direct subsidiary of CDA, will be located at the Eaton Centre, Quebec’s largest shopping mall, owned by Ivanhoé Cambridge Group, one of the ten largest real estate companies in the world. Located in the largest shopping district in Canada, the Musée Grévin will lie at the heart of an underground city that is visited by nearly 28 million persons every year.

Béatrice de Reyniès, Managing Director of Musée Grévin Paris since 2000, will pilot this initial project and oversee the international development of the Grévin brand.

Grévin Paris, created in 1882, has a mythical status on the French entertainment landscape and attracts some 800,000 visitors each year. The opening of the Montreal site is planned for early 2013. The CDA Group will invest approximately €10 million in this project.

CDA has also decided to set up a new industrial production of wax by building new workshops, that will enable it to support Group’s ambitious expansion program.

Compagnie des Alpes - Project - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Grévin (Group)
France

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Group : Compagnie des Alpes
Site : www.grevin.com

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)