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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
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Chiquita and Walt Disney World Resort Announce

Multi-Year Alliance

Update : 17:15 Published by François Mayné the 1 August 2011, Corporate.

Chiquita Brands International and Walt Disney World Resort announced an agreement today that will bring premium, healthy fresh Chiquita® and Fresh Express® products to a number of retail points at Walt Disney World in Lake Buena Vista, Fla. and the Disney Cruise Line. This new strategic alliance represents the commitment of both companies to provide consumers with healthy food options.

"We are pleased to work with Disney to offer healthy, nutritious Chiquita and Fresh Express products to the millions of guests who visit Walt Disney World Resort as well as the Disney Cruise Line each year ," said Fernando Aguirre, Chiquita chairman and chief executive officer. "This alliance joins two companies with the shared commitment of providing quality experiences to consumers. This is yet another step in Chiquita's efforts to improve world nutrition by extending distribution of our healthy fresh products, now to include the world's favorite vacation destinations."

Throughout Walt Disney World Resort and Disney Cruise Line, Chiquita and Fresh Express products will receive brand exclusivity within their respective categories and enjoy significant exposure to important consumer segments. The new agreement continues Chiquita's expansion into distribution points beyond traditional channels as well as providing an opportunity for Chiquita to educate consumers about the benefits of proper nutrition.

"This alliance complements our company's commitment to providing guests with high-quality, healthy food options," saidGeorge Aguel, senior vice president, Corporate Alliances for The Walt Disney Company.

As part of the agreement, Chiquita will serve as the sponsor of both the "Crush 'n' Gusher" at Typhoon Lagoon, themed around a tropical fruit processing center, and the "Living with the Land" attraction, where Chiquita will join forces with Disney to help teach guests about nutrition. In another joint effort, Chiquita will also participate in the "runDisney" marathon series to help promote healthy living and active lifestyles. Beginning with the upcoming Wine and Dine Half Marathon Weekend in September, Chiquita will share with guests and participants how its fresh and convenient products can help improve personal nutrition.

Chiquita and Fresh Express products add to Disney's existing portfolio of nutritious snack items as well as its ongoing effort to promote healthy lifestyles and nutrition for kids and families. Chiquita bananas and Fresh Express salad items will be featured throughout Walt Disney Resort and offer visitors convenient low calorie snacks.

The Walt Disney Company first pioneered groundbreaking nutritional guidelines in 2006 aimed at giving parents and children healthier eating options. Disney Magic of Healthy Living, a comprehensive initiative launched in 2010, builds on that commitment by inspiring kids and families to explore simple and fun ways to eat right and be active. Today, more than 85 percent of Disney's licensed food portfolio consists of healthier options, including produce and low-fat dairy.

About Chiquita Brands International, Inc.


Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide. For more information, please visit our corporate web site at www.chiquitabrands.com.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Walt Disney World Resort (Amusement park)
United States
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Group : Walt Disney Parks & Resorts
Site : disneyworld.disney.go.com
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(11 articles found)

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EVENT | NewsParcs - Published on July 2, 2013
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We conclude today our retrospective of the year 2012 in the theme park industry by focusing on the trend of water parks and on the highlights of the leading suppliers and manufacturers. We conclude with an original twist...

FEATURE | NewsParcs - Published on January 18, 2013
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After addressing a number of topics in the first part of our 2012 retrospective, in this article we discuss the trends and major rollercoaster projects of the year, before reviewing the highlights of the leading suppliers a...

FEATURE | NewsParcs - Published on January 14, 2013
Theme Park Industry Year in Review 2012 : Part I read more

While 2013 has just begun and the glances are now turned to the coming months, NewsParcs today takes a little time to look back on 2012 one last time by presenting a retrospective of the year. In a changing world, where...

FEATURE | NewsParcs - Published on January 6, 2013
Best Wishes and a Happy New Year 2013! read more

The whole team of NewsParcs wishes you a Happy New Year 2013! If this is not yet the case, we kindly invite you to subscribe to our newsletter in order to receive - at the frequency of your choice - the summary of the ...

EVENT | NewsParcs - Published on January 1, 2013
Happy Holidays! read more

All the team of NewsParcs wishes you a merry Christmas and happy holidays! We hope to see you in early January for our next updates, beginning with the year in review! Please feel free to subscribe to our newsletter, so ...

EVENT | NewsParcs - Published on December 21, 2012
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